Overview
As the Corporate Marketing Officer at Brit Properties Nigeria Limited, you are responsible for planning, executing, and monitoring corporate marketing initiatives that enhance brand visibility, drive revenue growth, and strengthen the organization's market position.
The role focuses on brand management, campaign execution, corporate communications support, and stakeholder engagement to ensure consistent brand messaging across all channels. the officer will work closely with sales, business development, and management teams to promote products and services while maintaining a strong corporate image.
Responsibilities
Corporate Brand Management:
Ensure consistent application of brand guidelines across all marketing materials.
Monitor brand perception and recommend strategies for improvement.
Coordinate corporate identity initiatives and promotional materials.
Marketing Strategy Implementation:
Support the development and execution of corporate marketing plans.
Implement integrated marketing campaigns (online and offline).
Conduct market research and competitor analysis to guide strategy.
Campaign & Promotion Management:
Plan and execute product/service launch campaigns.
Coordinate advertising, sponsorships, and corporate events.
Monitor campaign performance and prepare performance reports.
Content & Communication Support
Develop marketing content including brochures, presentations, newsletters, and press releases.
Collaborate with digital marketing teams to ensure alignment of messaging.
Support internal communication initiatives when required.
Corporate Partnerships & Stakeholder Engagement:
Assist in managing relationships with media, vendors, and corporate partners.
Represent the organization at industry events and networking forums.
Identify partnership opportunities that enhance brand positioning.
Performance Tracking & Reporting:
Track marketing KPIs and campaign ROI.
Prepare weekly and monthly marketing performance reports.
Maintain marketing databases and documentation.
Education and Work Experience
Bachelor's Degree in Marketing, Business Administration, Mass Communication, Public Relations, or related field.
Professional certification in Marketing (CIM, NIMN, or equivalent) is an added advantage
2 - 4 years of relevant experience in corporate marketing, brand management, or communications.
Experience in corporate branding, digital marketing, or event coordination is an added advantage.
Competencies and Skills:
Good use of Microsoft tools.
Excellent planning and organizing skills.
Ability to identify potential clients and close deals.
Excellent negotiation skills.
Market research and data analysis
Marketing campaign planning and execution.
Excellent work ethics application.
Content development and copywriting
Excellent communication and presentation skills.