Qualifications & Skills:
Bachelor's degree in Marketing, Communications, Journalism, or related field.
A strategist with 2 - 3 years of experience working in a 360° creative or digital agency.
Strong understanding of SEO, content marketing, and social media trends.
Excellent writing, editing, and storytelling skills.
Ability to manage multiple projects and meet deadlines.
Key Responsibilities:
Content Strategy Development:
Design and implement comprehensive digital content strategies for websites, social media, email, and other channels.
Ensure content aligns with brand voice, tone, and messaging guidelines.
Content Creation & Management:
Collaborate with writers, designers, and video producers to create compelling content.
Oversee editorial calendars and ensure timely delivery of content.
SEO & Optimization:
Develop SEO-driven content strategies to improve organic visibility.
Monitor and optimize content performance using analytics tools.
Audience Research & Insights:
Analyze audience behavior and trends to inform content decisions.
Use data to refine strategies and improve engagement metrics.
Cross-Functional Collaboration:
Work closely with marketing, product, and social media teams to align content with campaigns.
Manage relationships with external agencies and freelancers.
Community Management:
Build and nurture online communities across social platforms.
Respond to comments, messages, and inquiries to foster engagement and brand loyalty.
Monitor conversations and feedback to identify opportunities for improvement.
Influencer Management:
Identify and engage relevant influencers to amplify brand messaging.
Develop and manage influencer partnerships and campaigns.
Track influencer performance and ROI to optimize future collaborations.
Key Competencies:
Strategic thinking
Creativity and innovation
Analytical mindset
Project management
Collaboration and communication
Relationship building