Key Performance Areas:
Content and communication management
Ensure a consistent look and feel across all communications, adhering to plain language principles and Growthpoint's tone of voice.
Proofread, edit, and update all content to guarantee accuracy, clarity, and timeliness.
Deliver brand-consistent communication content, supporting both internal and external stakeholders.
Social media management
Monitor, manage, and engage across all social media platforms (where relevant) aimed to grow audiences and strengthen brand presence.
Create high-quality, strategically aligned content that drives engagement and follower growth.
Track performance metrics, report on engagement trends, and adjust strategies to enhance impact.
Ensure social media activity reflects Growthpoint's premium, client-centric positioning.
Website and digital platform content
Maintain and update precinct websites and associated tenantÃÂâÃÂÃÂÃÂÃÂfacing digital platforms (e.g. Tenant App and Portal), ensuring accuracy, relevance, and alignment with strategic and CX objectives.
Collaborate with internal stakeholders to develop and publish precinctÃÂâÃÂÃÂÃÂàand buildingÃÂâÃÂÃÂÃÂÃÂspecific content that supports operational communication, leasing priorities, and local initiatives.
Conduct regular reviews to ensure digital platforms deliver a seamless, client-focused user experience.
Integrate SEO best practices and analytics insights to optimise content performance.
Marketing strategy contribution
Contribute creative ideas and insights to the development of Growthpoint's marketing and CX strategies.
Support the integration of innovative, effective marketing concepts into campaigns and initiatives.
Provide input based on content performance, audience engagement, and industry trends.
Align communication strategies with Growthpoint's broader business objectives and brand positioning.
Content & communication support
Draft, edit, and format client-facing messages and content in alignment with CX tone and brand identity.
Ensure all communications are clear, consistent, and tailored to target audiences.
Provide fast-turnaround communication assistance for urgent requirements.
Support Regional/Precinct CX teams with branded assets, templates, and tools.
Quality, brand consistency & alignment with marketing
Conduct thorough quality checks on all collateral, digital assets, and communications before deployment to ensure accuracy and professionalism.
Guarantee that all client experiences feel premium, consistent, and aligned with Growthpoint's clientÃÂâÃÂÃÂÃÂÃÂcentric approach.
Collaborate closely with Marketing to ensure strict compliance with Growthpoint's CI guidelines.
Use only approved design elements, tone, templates, and brand assets across all communications.
Actively contribute to maintaining a unified, premium brand presence across CX and broader Growthpoint initiatives.
Deliver highÃÂâÃÂÃÂÃÂÃÂquality posts and communications that drive engagement.
Identify and proactively correct inconsistencies, escalating issues where necessary to safeguard brand integrity.
Public Relations (PR)
Manage the PR calendar for the buildings and precincts, ensuring timely distribution of updates as and when required.
Draft and circulate press releases for precincts, securing coverage that enhances Growthpoint's reputation.
Build and maintain relationships with media outlets to strengthen precinct and corporate visibility.
Monitor media coverage, compile clippings, and report back to internal stakeholders.
Align PR activities with social media and marketing campaigns to maximise impact
Requirements
Education:
BJourn, or BA in Marketing, Communications, or a related field.
Knowledge:
Comprehensive understanding of content and social media as a marketing tool, as used in strategies, content management, and the importance of consistent language and tone across platforms.
Experience:
Minimum 3 years' experience.
Proven experience in content and social media management.
Proficiency with social media management tools and analytics platforms.