Key Performance Areas:
Brand management / campaign support / CX collateral development (in conjunction with design support)
Maintain Growthpoint's strong brand position across the industry and building communities.
Develop and produce CX collateral (digital, print, app/portal content, signage, emailers, building communication, precinct updates).
Develop content templates and toolkits for consistent national deployment.
Provide fast-turnaround design and communication support.
Conduct quality checks to ensure collateral accuracy and premium client-centred experiences.
Support precinct-specific activations, launches, and community engagement with aligned collateral.
Collaborate with Marketing to ensure brand compliance and unified presence across all CX touchpoints.
Digital platforms including websites
Oversee website builds (e.g. per precinct), SEO strategies, GA4 analysis, and precinct-specific paid search campaigns.
Manage and update content across client-facing platforms (apps/portals, precinct/building websites, digital screens).
Translate CX requirements into user-friendly, engaging digital content.
Ensure content accuracy, UX alignment, and brand consistency.
Conduct regular reviews to maintain premium digital experiences.
Liaise with IT, Digital, and Marketing teams to implement updates and enhancements.
Align digital initiatives with broader CX and brand objectives.
Media coordination - precinct specific
Manage the PR calendar and ensure supporting social media content is created and distributed.
Draft and distribute press releases and share relevant clippings with internal stakeholders.
Ensure precinct-specific media activity aligns with Growthpoint's brand positioning.
Monitor media coverage and report back to internal teams.
Support proactive storytelling to strengthen precinct visibility.
Coordinate with agencies for media placement and amplification.
Maintain consistency of messaging across all precinct communications.
Campaigns
Plan, manage, and execute internal marketing campaigns.
Liaise with agencies (design and digital) for campaign implementation.
Monitor campaign performance and adjust strategies as needed.
Report campaign outcomes back to the business.
Ensure campaigns align with Growthpoint's brand and CX objectives.
Support precinct-specific campaign rollouts.
Drive engagement through targeted communication strategies.
Budget management
Ensure adherence to Marketing, GMS, and Fund budgets with minimal variances.
Implement cost-effective campaigns while achieving objectives.
Monitor and report on budget performance.
Manage internal client campaign budgets.
Track ROI and optimise spend across initiatives.
Support financial planning for precinct activations.
Escalate budget risks or variances proactively
Marketing strategy contribution
Assist in developing and implementing community experience strategies aligned with Growthpoint's overall strategy.
Ensure positive brand perception across identified target markets.
Contribute to long-term CX and marketing planning.
Support integration of precinct-specific strategies into national campaigns.
Provide insights from campaign performance to refine strategy.
Align communication initiatives with business growth objectives.
Strengthen Growthpoint's positioning as a premium, client-centred brand.
Internal client campaign strategies
Work closely with Content and Social Media Manager to draft, edit, and format client-facing messages.
Ensure communications are clear, consistent, and aligned with CX tone and brand identity.
Provide content support for internal client campaigns.
Develop toolkits and templates for internal communication consistency.
Monitor effectiveness of internal campaigns and suggest improvements.
Support client managers with tailored communication assets.
Maintain alignment between internal campaigns and broader CX strategy.
Requirements
Education:
Diploma or Degree in Marketing, Communications, Design, Digital Media, or related field
Experience:
Minimum 3 years in a brand management role
Experience working with digital platforms or content management systems advantageous
Experience producing communication collateral for multi-site or corporate environments preferred