Job Summary:
A Digital Marketer is responsible for promoting a company's products or services using online channels such as social media, search engines, email, and websites to increase brand awareness, generate leads, and drive sales.
Key Responsibilities:
Plan and execute digital marketing campaigns
Manage social media platforms (Facebook, Instagram, LinkedIn, X, TikTok)
Create and optimize online ads (Google Ads, Meta Ads)
Perform Search Engine Optimization (SEO) to improve website ranking
Run email marketing campaigns
Analyze campaign performance using tools like Google Analytics
Create engaging content (blogs, posts, videos, graphics)
Monitor trends and competitor activities
Improve website traffic and conversion rates
Required Skills:
Digital marketing tools (Google Ads, Meta Ads Manager, SEO tools)
Content creation and copywriting
Data analysis and reporting
Social media management
Basic graphic design (Canva, Adobe tools)
Communication and creativity
Understanding of customer behavior online
Qualifications:
Diploma or degree in Marketing, Business, Communication, or related field
Certifications (added advantage):
Google Digital Marketing
Meta (Facebook) Ads Certification
Experience in managing digital campaigns (internships or jobs)