Job Description
The Digital Marketing Manager is responsible for planning, executing, and optimizing the company's digital marketing efforts to drive brand awareness, customer acquisition, and revenue growth.
The role requires a strong mix of strategy and hands-on execution across paid media, social media, content, and digital analytics.
The ideal candidate should have at least 5 years of solid digital marketing experience with strong exposure to performance-driven campaigns.
Key Responsibilities
Digital Strategy Development:
Develop and implement effective digital marketing strategies aligned with business goals
Identify growth opportunities across digital channels
Translate brand and business objectives into impactful digital campaigns.
Performance Marketing:
Plan, execute, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms
Optimize campaigns for ROI, conversions, and customer acquisition
Monitor and analyze campaign performance to improve efficiency.
Social Media Management:
Oversee all social media platforms and ensure consistent brand presence
Develop engaging content strategies to drive audience growth and engagement
Work closely with creative teams to produce relevant digital content.
Content & Campaign Execution:
Lead end-to-end execution of digital campaigns
Manage content calendars and ensure timely delivery of marketing materials
Collaborate with design and content teams for campaign assets.
SEO & Website Management:
Oversee SEO strategy and implementation to improve search visibility
Ensure website content is optimized for performance and user experience
Work with developers/agencies to enhance digital platforms
Analytics & Reporting:
Track, analyze, and report on key digital marketing metrics
Provide actionable insights based on campaign performance
Use data to drive continuous improvement and decision-making.
Vendor & Agency Management:
Manage external digital agencies, freelancers, and vendors
Ensure delivery quality, timelines, and alignment with objectives.
Qualifications
Bachelor's Degree in Marketing, Communications, IT, or related fields
Minimum of 5 years' experience in digital marketing or related roles
Strong hands-on experience with paid media and social media management
Proven track record of managing successful digital campaigns
Experience in fast-paced industries such as FMCG, retail, QSR, or tech is an advantage
Up-to-date with the latest trends and best practices in online marketing and measurement.