The Digital Marketing Officer will manage and grow the company's digital brand presence across all social media platforms, deliver social media marketing services to a key client account, support business development through targeted outreach, and coordinate front office operations. This is a hands-on, high-impact role suited to a creative, commercially minded professional ready to take ownership.
Requirements
Diploma or degree in Marketing, Communications, Business, or a related field.
Proficiency in tools such as Canva, Adobe Express, and CapCut to create clean, brand-consistent graphics and short-form video content.
Practical knowledge of social media tools for business and content marketing.
Strong written English — confident writing captions, outreach emails, and professional copy.
Organised and self-directed — able to manage multiple accounts and deadlines simultaneously.
Experience managing a brand's social media page or working in an agency environment is an advantage.
An interest in or familiarity with technology and B2B services is a plus.
Key Responsibilities
Digital Content Creation & Social Media Management
Plan and manage monthly content calendars for all social media platforms.
Design and produce professional social media graphics, posts, and short-form video content using tools such as Canva, Adobe Express, and CapCut.
Write engaging captions and copy aligned to each brand's tone and audience.
Schedule, publish, and monitor content performance across platforms.
Manage community engagement — respond to comments, DMs, and interactions.
Client Account Management
Manage social media content for an assigned client account on a retainer basis.
Deliver monthly content calendars, graphics, and copy to agreed timelines.
Coordinate content reviews and approvals with the client team.
Business Development Support
Conduct structured cold email and LinkedIn outreach to generate qualified leads.
Maintain a lead pipeline and follow up consistently with prospects.
Schedule discovery calls between prospective clients and company leadership.
Front Office Coordination
Handle incoming calls, emails, and general correspondence professionally.
Manage scheduling, appointments, and calendar coordination for leadership.
Reporting & Analytics
Track and compile monthly performance reports across social media platforms (reach, engagement, follower growth, link clicks).
Use insights to recommend content optimizations and strategy adjustments.
Brand Consistency
Maintain and apply brand guidelines across all content — ensuring fonts, colors, tone, and messaging stay consistent across company and client channels.