The digital marketing specialist (seo, media buying & automation) will be a key driver in the planning and execution of company end to end digital marketing efforts.
Qualifications
Bachelors degree in marketing, communications, business
Administration, or a related field, with professional certifications in digital marketing (e.G., google analytics, hubspot) preferred.
Strong understanding of digital marketing tools and platforms,
Including google analytics, seo tools (e.G., semrush, ahrefs), and marketing automation software.
Advanced proficiency in data analysis and dashboard reporting for campaign optimization and strategic decision- making.
Experience
Minimum 3-5 years of proven experience in a digital marketing role with a demonstrated track record of achieving traffic, lead, and conversion targets.
Previous experience managing and optimizing digital marketing campaigns across multiple
Channels, including seo, ppc, email, and social media.
Salary: kshs. 100,000 - 130,000 plus company benefits
Main responsibilities
Strategic digital marketing management: - develops and Implements comprehensive digital marketing strategies that align with company growth objectives and Brand positioning.
Seo & website optimization: - conducts keyword research, competitor analysis, and content gap analysis to identify opportunities for growth.
Content development & creation: - oversees the creation and
Development of compelling content across all digital platforms.
Digital campaign management & media buying: - liaising with external Agencies, implementing, and optimizing
Integrated digital marketing campaigns across various paid channels, including google ads, facebook/instagram ads, and linkedin.
Digital pr responsibilities:- manages digital public relations activities to enhance brand reputation and visibility online.