Job Summary
The Digital Marketing Strategist bridges the gap between creative storytelling and technical execution.
The role is designed to drive user adoption for educational and enterprise solutions by creating high-impact sales assets, managing strategic ecosystem partnerships, and overseeing the brand's digital footprint.
The strategist will translate technical product features into benefit-driven marketing frameworks and manage the end-to-end customer journey across all digital touchpoints.
Responsiblities
Create high-converting, sales-ready collaterals including pitch decks (product presentations), formal business proposals, and persuasive sales copies for landing pages and emails.
Identify, establish, and manage relationships with product ecosystem brands. Collaborate on co-marketing initiatives to drive user engagement and platform adoption.
End-to-end management of paid media. This includes Google Display & Video 360, Social Media Ads (LinkedIn, Meta), and niche display service platforms to ensure maximum ROI.
Supervise social media activities by setting the brand tone and strategy.
Own the internal voice of the company by designing and drafting monthly newsletters and internal engagement collaterals.
Maintain our online presence by managing the WordPress environment (blogs, articles, and comments) and applying basic SEO principles to improve organic visibility.
Bridge the gap between technical functionality and user experience. You will craft clear, concise technical UX copy for product landing pages, app interfaces (inner pages), and tooltips to improve user journey and retention.
Develop messaging frameworks for new product features, ensuring that technical updates are launched with clear messaging for the end-user.
Act as a liaison between marketing, product teams, and external partners, ensuring all strategic objectives are aligned.
Knowledge Requirement
Deep understanding of B2B Tech/EdTech marketing funnels and sales cycles.
Proven experience in UX Writing and technical product marketing.
Expertise in Google Display & Video 360 and Social Media Ad Managers.
Familiarity with WordPress CMS and organic SEO best practices.
Understanding of how to translate complex technical software specs into benefit-driven consumelanguage.Skills Requirement
Skills Requirement
Exceptional Business Writing (Proposals, Pitch Decks, Sales Copy).
Presentation skills
Strategic Thinking and GTM Planning.
UX Copywriting (Micro-copy and User Interface guiding).
Stakeholder Management and Cross-functional Influence.
Proficiency in PowerPoint, and Email Marketing tools.