Reports to: VP, Sales & Digital
Role Overview:
The Digital Media Associate will manage the real estate's digital presence by creating high-quality content, executing social media strategies, and ensuring consistent communication across all digital platforms. The ideal candidate is a creative storyteller with a strong understanding of luxury branding, real estate marketing, and online audience engagement. This role plays a key part in building brand visibility and generating leads for the company's premium property offerings.
Key Responsibilities
Content Creation & Management
Produce high-quality written, visual, and video content tailored to each platform (Instagram, Facebook, LinkedIn, Twitter/X, YouTube).
Curate, manage, and grow the Rel Estate's social media pages.
Capture on-site content at properties, open houses, inspections, estate tours, and events.
Ensure all visuals and messaging align with the company\\\'s luxury brand identity, tone, and style guidelines.
Create compelling lifestyle-driven content that highlights architecture, interior design, community features, and luxury living.
Strategy & Execution
Develop, implement, and manage social media strategies that enhance brand awareness and drive lead generation.
Prepare content calendars, campaign plans, and rollout schedules in collaboration with the VP, Sales & Digital.
Oversee the approval workflow for all content and campaigns.
Identify content gaps and recommend new ideas based on industry trends, market behavior, and audience insights.
Community Management
Respond promptly and professionally to direct messages, inquiries, and comments across all platforms.
Support the sales team in tracking and nurturing digital leads.
Analytics & Reporting
Monitor and analyze social media performance and campaign results.
Provide monthly analytics reports and post-campaign analysis with actionable insights.
Maintain a deep understanding of social metrics, audience behavior, and platform algorithms.
Digital Advertising
Plan and execute Meta Ads campaigns with precise audience targeting and optimization.
Promote property listings, events, brand activities, and special campaigns using paid media.
Work toward contributing at least 10% of monthly sales through digital media activities.
Events & On-Ground Content Duties
Attend property tours, open houses, and the company\\\'s events to document and create real-time content.
Support the Digital & Sales team during launch events, exhibitions, and estate viewings.
Market & Brand Alignment
Stay updated with real estate marketing trends, platform changes, and best practices.
Monitor competitor activity and general market trends in Lagos's luxury property segment.