Job Purpose
To manage and support the implementation, maintenance, and optimization of the Distributor Management System (DMS) across assigned distributors.
The role ensures accurate data capture, seamless integration between DMS and SFA/ERP systems, and timely reporting of sales, stock, and route activities.
Key Responsibilities
DMS Implementation & Support:
Coordinate DMS implementations with approved distributors.
Ensure proper installation, configuration, and optimal system functionality.
Collaborate with distributors and the Sales Capability Manager for setup, troubleshooting, and user access management.
Data Management & Reporting:
Ensure timely and accurate upload of sales, stock, and purchase data by distributors.
Validate and reconcile DMS data with primary sales and SFA reports.
Generate daily, weekly, and monthly performance reports on sales, inventory, and market coverage.
Secondary Sales & Route Mapping:
Maintain updated mapping of sales staff to distributors and territories.
Coordinate with the sales team to ensure accurate route and outlet data in DMS/SFA.
Support activation and monitoring of field staff via geo-fencing.
Training & Compliance:
Train sales representatives on SFA usage and accurate data entry.
Ensure adherence to company data standards and reporting processes.
Identify system usage issues or compliance challenges and escalate accordingly.
System Integration & Improvement:
Collaborate with SFA and IT teams for system integrations and upgrades.
Recommend process enhancements or software updates based on user feedback.
Key Performance Indicators (KPIs)
Full DMS functionality across assigned distributors.
Accuracy and timeliness of secondary sales data.
Route validation and geo-fencing compliance.
Accuracy of DMS and SFA data reconciliation.
User training compliance and data accuracy rate.
Qualifications & Experience
Bachelor's Degree in Business Administration, Information Technology, or a related field.
2 - 4 years' experience in FMCG sales operations, MIS, or DMS management.
Familiarity with DMS platforms, SFA tools, and ERP systems (e.g., SAP, Oracle).
Strong MS Excel and data analysis skills.
Excellent communication, coordination, and problem-solving skills.
Core Competencies:
Analytical Thinking & Data Accuracy
Attention to Detail
Cross-Functional Coordination
Tech-Savvy & Process-Oriented
Accountability & Timely Execution.