Email Marketing Specialist at Pavago

About the Role


Our client is seeking an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results.
This role combines creative copywriting, audience segmentation, automation strategy, and technical ESP management. The Email Marketing Specialist owns the full email campaign lifecycle — from campaign planning and workflow automation to deliverability optimization and performance reporting.
The ideal candidate is analytical, detail-oriented, and comfortable balancing creative messaging with performance-driven optimization.


Responsibilities
Campaign Development & Execution


Build and launch email campaigns using platforms such as HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign
Write compelling subject lines, email copy, and calls-to-action tailored to audience segments
Design and optimize responsive email templates aligned with brand guidelines
Perform light HTML/CSS edits when necessary to improve formatting and rendering


Audience Segmentation & List Management


Maintain and organize email databases ranging from 20k - 200k+ contacts
Segment audiences by lifecycle stage, engagement level, persona, geography, and behavioral data
Clean and maintain healthy email lists by removing inactive users, hard bounces, spam traps, and duplicates
Improve personalization strategies to increase engagement and conversion performance


Automation & Nurture Workflows


Build and maintain drip campaigns, nurture sequences, abandoned cart flows, onboarding workflows, and behavioral automations
Test workflow logic and trigger conditions to ensure campaigns function correctly
Continuously optimize automation flows to improve conversion rates and engagement


Deliverability & Compliance


Monitor sender reputation, inbox placement, and overall deliverability performance
Manage SPF, DKIM, DNS, suppression lists, and email authentication configurations
Ensure campaigns remain compliant with CAN-SPAM, GDPR, CCPA, and email marketing best practices
Troubleshoot deliverability issues using tools such as Litmus, GlockApps, or Postmark


Performance Optimization & Reporting


Conduct A/B testing on subject lines, CTAs, send times, layouts, and messaging
Analyze campaign performance metrics including open rates, CTR, conversion rates, bounce rates, and unsubscribe rates
Build dashboards and reports using Google Analytics, CRM platforms, Looker, or ESP analytics tools
Present findings, recommendations, and optimization strategies to leadership and stakeholders


What Makes You a Perfect Fit


Strong balance between creative marketing and analytical thinking
Excellent copywriting and communication skills with attention to detail
Technically capable of managing ESP configurations and deliverability troubleshooting
Organized and able to manage multiple campaigns, automations, and reporting cycles simultaneously
Data-driven mindset focused on continuous optimization and measurable results


Required Experience & Skills


2+ years of professional email marketing experience
Hands-on experience with at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign)
Strong understanding of audience segmentation and email automation workflows
Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, reporting, segmentation)
Basic HTML/CSS knowledge for email template customization
Experience tracking and analyzing email campaign performance metrics


Preferred Experience & Skills


Experience managing email programs for 50k+ contacts
Familiarity with deliverability and inbox placement tools (Litmus, GlockApps, Postmark)
Experience integrating ESPs with CRM systems such as Salesforce or HubSpot
Background in SaaS, e-commerce, or professional services industries
Understanding of lifecycle marketing and behavioral email strategies


What Does a Typical Day Look Like?

An Email Marketing Specialist's day revolves around creating, launching, and optimizing campaigns that drive measurable engagement and revenue. You will:


Build and schedule campaigns while writing compelling copy and designing templates
Segment audiences to improve targeting and personalization
Monitor deliverability and maintain clean, healthy email databases
Launch and optimize automated nurture workflows and engagement sequences
Review analytics dashboards and conduct A/B testing to improve performance
Prepare reports and communicate campaign insights to marketing and leadership teams


In essence: you ensure email marketing campaigns are strategic, technically optimized, compliant, and consistently driving engagement, conversions, and revenue growth.

Key Metrics for Success (KPIs)


Open rates meeting or exceeding industry benchmarks (20 - 40%)
Click-through rates (CTR) ≥ 3 - 5%
Improved conversion rates across campaigns and workflows
Bounce rate maintained below 2% and unsubscribe rate below 1%
Accurate revenue attribution and reporting from email campaigns
Increased engagement, retention, and lead nurturing effectiveness