Purpose of the Assignment
The Field Sales Officer will be the face of MAMLO FOODS at customer touchpoints, driving product awareness, boosting sales, and ensuring customers have a memorable and engaging experience with our brand. This role involves direct selling, relationship-building, merchandising, and customer education across multiple channels, including retail outlets, pop-up stores, farmers' markets, exhibitions, and digital platforms. The ideal candidate is a dynamic communicator, a passionate brand ambassador, and someone who thrives in a fast-paced, impact-driven environment.
You'll play a crucial role in expanding our market reach and gathering insights that will enable us to refine our products, campaigns, and customer engagement strategies.
Duties and Responsibilities
Sales and Customer Engagement
Actively sell MAMLO FOODS products through in-person and digital platforms.
Educate customers about the features, ingredients, origin, and health benefits of MAMLO products.
Communicate MAMLO's social impact and story to inspire brand loyalty and
customer advocacy.
Upsell and cross-sell products based on customer needs.
Achieve and exceed sales targets set by the Sales Lead.
Relationship Building and Customer Service
Build long-term customer relationships through exceptional service, follow-ups, and product knowledge.
Address customer inquiries, feedback, and complaints in a timely and professional manner.
Collect and document customer feedback and relay insights to the Sales and Marketing teams.
Merchandising and Visual Display
Maintain attractive, organized, and brand-aligned displays at all retail and event locations.
Ensure product visibility, freshness (e.g., checking expiry dates), and proper stock rotation.
Set up and dismantle promotional stands and sales booths for events, markets, and activations.
Market Development and Outreach
Participate in promotional activities such as samplings, exhibitions, in-store demos, and roadshows.
Conduct outreach to new retail locations, vendors, and community networks to expand market presence.
Represent MAMLO FOODS at community events and trade shows with professionalism and enthusiasm.
Reporting and Analytics
Record daily sales transactions.
Track and report on inventory levels, sales volumes, customer queries, and foot traffic.
Share daily, weekly, and monthly sales reports with the Sales Lead.
Provide market intelligence: competitor pricing, customer preferences, trends, and suggestions for new products or campaigns.
Logistics and Inventory Management
Ensure timely restocking of products at assigned outlets.
Keep an accurate record of distributed marketing materials, promotional items, and samples.
Team Collaboration
Collaborate with the Commercialization, Operations, and Production teams to align supply and demand.
Participate in team meetings, training sessions, and product briefings.
Contribute ideas to improve the customer journey, promotional effectiveness, and sales performance.
Qualifications
Educational Background
Diploma or Certificate in Sales and Marketing or Business management
Experience
Minimum 1 - 2 years in a sales, promotions, or customer-facing role, preferably in the food, FMCG, or social enterprise sector.
Experience in grassroots marketing, retail selling, or working with women's groups or community networks is a plus.
Technical Skills
Familiarity with Point of Sale (POS) systems and basic record-keeping tools (e.g., Excel, Google Sheets).
Knowledge of sales processes, CRM basics, and stock-taking.
Driving skills(motorcycle)
Behavioral Competencies
Excellent communication, negotiation, and storytelling skills.
Energetic, positive attitude with a strong work ethic.
Passion for social impact, women's empowerment, and sustainable agriculture.
High level of integrity, accountability, and professionalism.
Willingness to travel locally and work flexible hours, including weekends for events or markets.
Performance Expectations
Meet daily/weekly/monthly sales targets.
Maintain a high customer satisfaction score.
Ensure zero inventory loss or shrinkage at point-of-sale.
Provide timely and accurate reports and customer feedback.
Actively contribute to marketing campaigns and brand building.
Working Conditions
This role may require working outdoors during community events, weekend activations, and extended hours depending on sales activities.
Travel to multiple retail or market locations may be required.
Physical setup of booths and product displays may be necessary.