Franchise Marketing Manager

Responsibilities Expansion Strategy & Market Research Conduct comprehensive market research to identify profitable locations, consumer trends, and new business expansion opportunities. Monitor competitor activities, market dynamics, and industry best practices to refine franchise strategies. Lead Generation & Marketing Develop and execute creative marketing strategies and campaigns to promote the company's franchise opportunities. Generate high-quality leads through digital marketing, networking, industry exhibitions, referrals, and direct prospecting. Sales, Investor Relations & On-boarding Contact prospective franchisees, present detailed franchise proposals, and effectively communicate the company's business model, requirements, and ROI benefits. Organize and lead meetings, presentations, and follow-up sessions with potential investors. Collaborate with management to assess franchise applications and evaluate the suitability and financial capability of prospective franchisees. Support negotiations, manage the pipeline, and facilitate a smooth franchise on-boarding process. Operations & Cross-Functional Coordination: Coordinate with relevant internal departments to support the seamless opening and launch of new franchise outlets. Ensure all franchise marketing and operational activities comply fully with company policies, brand guidelines, and approved franchise terms. Build and maintain long-term, professional relationships with both prospective and existing franchise partners. Reporting & Target Achievement: Maintain an accurate, up-to-date database of leads, prospects, franchise partners, and daily sales activities. Prepare regular reports detailing lead generation metrics, conversion rates, signed franchise agreements, and overall expansion progress. Consistently achieve agreed-upon franchise acquisition, revenue, and business growth targets. Qualifications Degree or HND in Marketing, Business Administration, or a related field with 5-8 years' experience. Experience in sales, business development, or marketing. Strong communication, negotiation, and presentation skills. Knowledge of digital marketing and lead generation. Ability to meet sales targets and build business relationships. Sales and Benefits Salary: N300,000 - N400,000 Attractive Commission HMO for Family. Leave Allowance Pension