GoHighLevel Marketing Operations Specialist at Pavago

About the Role


We're hiring a GoHighLevel Marketing Operations Specialist to manage marketing execution, CRM workflows, content coordination, and operational support.
This is a hands-on, execution-focused role — you'll be responsible for running marketing systems, managing content, executing campaigns, and supporting day-to-day operations.
If you're highly organized, detail-oriented, and experienced with GoHighLevel, social media, and marketing workflows, this role is for you.


Responsibilities
Executive & Operational Support


Manage calendar, scheduling, and daily coordination
Maintain structured task tracking and project workflows
Identify gaps and improve operational processes
Support inbox organization and communication flow


Marketing Execution & Social Media


Create, design, schedule, and publish content across:
LinkedIn
Facebook
Instagram
Community platforms
Manage engagement, direct messages, and community interactions
Track and report engagement metrics
Assist with ad campaign setup and monitoring


Content Creation & Program Materials


Edit and produce short-form videos and graphics
Format and organize program materials (scripts, guides, workbooks)
Ensure brand consistency across all content


Email Marketing & CRM Management


Build and manage email workflows in GoHighLevel (GHL)
Execute outreach campaigns and follow-ups
Maintain clean CRM data and pipeline tracking


Program & Membership Operations


Organize and update digital program materials
Track member progress and communication
Troubleshoot minor platform or workflow issues


Research, Lead Generation & Digital Support


Build Ideal Client Profiles and prospect lists
Support lead generation and outreach campaigns
Assist with website updates and account setup
Compile reports and insights for decision-making


Communication & Administrative Coordination


Maintain clear and professional written communication
Manage inbox priorities and urgent follow-ups
Keep documentation and shared files organized and accessible


Requirements


Experience in executive assistance, marketing coordination, or operations support
Hands-on experience with GoHighLevel (GHL) or similar CRM/automation tools
Strong proficiency in Google Workspace (Docs, Sheets, Drive, Calendar)


Experience with:


LinkedIn, Facebook, Instagram
Canva and video editing tools (Veed, OpusClips, or similar)
Strong written English communication skills
Highly organized with the ability to manage multiple tasks and workflows
Self-motivated and able to work independently
High attention to detail and execution quality
Comfortable working remote during PST hours


Nice to Have


Experience supporting founders, coaches, or entrepreneurial businesses
Experience with community management or membership programs
Familiarity with marketing automation and funnel workflows


Tools & Tech


GoHighLevel (GHL)
Google Workspace
Canva
Video editing tools (Veed, OpusClips, etc.)
Social media platforms (LinkedIn, Facebook, Instagram)