LinkedIn Ads Specialist at Pavago

About the Role


We're hiring a LinkedIn Ads Specialist to manage and optimize high-performing LinkedIn advertising campaigns across multiple client accounts.
You'll oversee campaign strategy, execution, optimization, and reporting for a portfolio of 10 - 15 clients — with a clear focus on driving leads, improving CPL, and maximizing ROI.
If you're experienced in LinkedIn Campaign Manager, B2B lead generation, and performance optimization, this role is for you.


Responsibilities
Campaign Strategy & Execution


Plan, build, and manage LinkedIn Ads campaigns across multiple client accounts
Conduct audience research and targeting strategy development
Test and optimize ad creatives, formats, and messaging
Align campaigns with client goals, budgets, and KPIs


Performance Monitoring & Optimization


Monitor campaigns daily and make data-driven optimizations
Adjust bids, budgets, targeting, and creatives to improve performance
Analyze campaign data to identify trends and opportunities
Continuously improve CPL, ROAS, and lead quality


Reporting & Analytics


Prepare weekly and monthly performance reports
Provide clear insights, recommendations, and next steps
Track key metrics:
Lead volume and quality
Cost per lead (CPL)
Return on ad spend (ROAS)


Client Collaboration & Communication


Work closely with clients to understand objectives and expectations
Provide strategic recommendations to improve campaign results
Communicate performance updates in a clear and professional manner


Continuous Improvement


Stay updated on LinkedIn Ads features, tools, and best practices
Test new strategies, formats, and targeting approaches
Suggest improvements to enhance overall campaign performance


Requirements


Proven experience managing LinkedIn Ads campaigns
Strong proficiency with LinkedIn Campaign Manager
Experience managing multiple accounts or clients simultaneously
Strong analytical skills with the ability to turn data into insights
Excellent communication and presentation skills
High attention to detail and organizational skills
Comfortable working remote during EST hours


Nice to Have


2+ years of experience in digital advertising (LinkedIn Ads preferred)
Experience with other platforms (Google Ads, Meta Ads, etc.)
Experience in client-facing roles
Bachelor's degree in Marketing, Business, or related field (preferred)


Tools & Tech


LinkedIn Campaign Manager
Analytics and reporting tools
Paid media platforms (as applicable)