Job Purpose
The Overseas Marketing Graphic Design Supervisor is responsible for leading the visual design and creative execution of overseas marketing activities across multiple international markets. The role will develop high-quality, culturally appropriate and brand-consistent visual materials for product launches, promotional campaigns, social media, exhibitions and other marketing initiatives.
The position will also coordinate the design team, establish and maintain overseas visual design standards, work closely with Product, Sales and Marketing teams, and ensure all creative materials meet required quality, accuracy, cultural and regulatory standards.
Key Responsibilities
Overseas Marketing Campaign Design
Lead the creative development and execution of key visuals (KV) for overseas marketing campaigns and promotional activities.
Independently develop creative concepts, sketches and final KV designs for individual campaigns.
Develop and refine complete sets of marketing materials, including social media posters, exhibition materials, promotional video covers, flyers and other promotional assets.
Ensure all designs align with the company's brand identity while being appropriate for the cultural characteristics and aesthetic preferences of different overseas markets.
Ensure visual materials are culturally sensitive and free from inappropriate or conflicting cultural elements.
New Product Launch & Marketing Materials
Coordinate with overseas market teams across different countries to understand and translate new product launch requirements into effective visual designs.
Design and deliver product catalogues, including product detail layouts, technical specifications, product images and multilingual content adaptation.
Develop new product launch posters, product detail pages, short-video covers and other promotional materials.
Coordinate design revisions and ensure timely delivery of all requested materials.
Follow up on the implementation and utilization of marketing materials and ensure design quality throughout the process.
Support effective product launch communication and marketing conversion.
Overseas Visual Identity & Design Standards
Establish and continuously improve the company's overseas marketing visual design system.
Develop and maintain standardized design guidelines covering colours, typography, layouts, logo usage and other visual identity requirements.
Communicate and implement design standards across overseas markets.
Regularly review visual materials produced by different regions to ensure compliance with company brand standards.
Maintain consistency in global overseas visual communication and strengthen international brand recognition.
Design Team Management
Coordinate and supervise the daily activities of the design team.
Allocate design tasks according to individual team members' capabilities and project requirements.
Establish clear deadlines, deliverables and quality standards for each assignment.
Monitor project progress and ensure timely completion of design work.
Provide creative and technical guidance to resolve design challenges.
Organize regular design skills training, knowledge-sharing sessions and project/case reviews.
Identify opportunities to improve team productivity, creativity and professional capabilities.
Promote an efficient, collaborative and positive team working environment.
Cross-Functional Collaboration
Establish effective communication and collaboration mechanisms with overseas Marketing, Product and Sales teams.
Understand and translate business requirements such as campaign objectives, product selling points and regional market preferences into effective design solutions.
Ensure design concepts are aligned with overseas marketing strategies and business objectives.
Collect feedback from relevant departments and continuously improve design processes and outputs.
Provide creative solutions that enhance the communication impact and conversion potential of marketing materials.
Market & Competitor Research
Monitor design trends across target overseas markets and stay updated on international visual communication trends.
Track visual trends within the building materials and ceramics industry.
Monitor competitor branding, advertising and design styles.
Regularly collect and organize high-quality industry and design references.
Incorporate relevant market trends, company brand characteristics and product strengths into creative concepts.
Continuously optimize design solutions and avoid repetitive or undifferentiated visual communication.
Strengthen the company's visual competitiveness in overseas markets.
Final Design Review & Quality Control
Conduct the final review and approval of overseas marketing design materials.
Verify the accuracy of product information, technical specifications, multilingual content and marketing copy.
Ensure correct application of company logos, colours, fonts and other brand elements.
Check materials for compliance with relevant local advertising requirements, cultural considerations and applicable laws and regulations.
Identify and correct design errors before materials are released or published.
Ensure all final materials meet the required quality standards and are ready for use in overseas markets.
Other Design Support
Support other graphic design requirements within the department as assigned.
Update and improve existing marketing materials.
Handle urgent and ad-hoc promotional design requirements.
Develop, organize and maintain a design asset/material library.
Regularly update design resources to improve design efficiency.
Ensure timely and standardized availability of visual materials required for overseas marketing activities.
Perform any other duties related to graphic design and overseas marketing as assigned.
Qualifications & Requirements
Education
Bachelor's degree or above in Graphic Design, Visual Communication Design, Advertising, Fine Arts, Marketing Design or a related field.
Experience
Minimum 3 - 5 years of professional graphic design experience.
At least 1 - 2 years of experience in team supervision or management.
Experience working with or within a leading advertising/creative agency is highly preferred.
Experience in overseas marketing, international branding, cross-border e-commerce or global brand campaigns will be an added advantage.
Experience in the building materials, ceramics or related industries is an advantage.
Technical Skills
Proficient in Adobe Photoshop, Adobe Illustrator and Adobe InDesign.
Strong skills in layout design, typography, colour application, visual composition and creative concept development.
Demonstrated ability to independently develop campaign KVs and complete sets of marketing materials.
Strong understanding of commercial graphic design standards and creative processes.
Ability to adapt designs for different languages, cultures and international markets.
Professional Competencies
Strong creative thinking and visual aesthetic ability.
Strong understanding of international design trends and cultural differences.
Excellent attention to detail and quality consciousness.
Strong communication and cross-functional coordination skills.
Good team leadership and task allocation skills.
Strong problem-solving and project management abilities.
Excellent execution and time-management skills.
Ability to manage multiple projects and work effectively in a fast-paced environment.
Ability to work under tight deadlines while maintaining design quality.
Strong sense of responsibility, initiative and ownership.
Ability to understand business objectives and translate them into effective visual solutions.