Growth Marketer (Pipeline-Focused) at Basecode

What You'll Own


Building a predictable lead generation engine
Increasing qualified discovery calls
Improving conversion rates across the funnel
Turning marketing into a revenue driver, not a cost centre


What You'll Actually Do


Build & Run Lead Generation Campaigns
Launch 2 - 4 campaign experiments per month across LinkedIn, email, and landing pages
Create and test offers (e.g. CRM audits, automation checklists, free consultations)
Set up and manage outbound LinkedIn workflows (connection → nurture → call booking)
Own LinkedIn as a Primary Growth Channel
Plan and publish 3 - 5 posts weekly (founder-led + brand content)
Turn internal insights into content (client wins, before/after transformations, breakdowns)
Actively engage with target audiences (comments, DMs, prospecting)


Optimise Website & Landing Pages for Conversion


Audit key pages and identify drop-offs
Create/improve landing pages for campaigns with clear offers and CTAs
Run A/B tests on headlines, structure, and conversion paths


Manage Lead Capture & CRM Flow


Set up and optimise lead forms and pipelines
Build email nurture sequences (3 - 5 touchpoints per lead)
Track lead sources and movement through the funnel


Execute Email Marketing & Nurture


Send 1 - 2 targeted campaigns weekly (insights, offers, case studies)
Build automated flows (lead nurture, follow-ups, re-engagement)
Continuously improve open, click, and conversion rates


Run Paid Experiments (If Applicable)


Launch small-budget campaigns (LinkedIn Ads, Google Ads)
Test audiences, messaging, and offers
Scale what generates qualified leads
Turn Results Into Growth Loops
Double down on what works
Repurpose winning content across channels
Continuously optimise based on performance


How You'll Be Measured


Qualified leads generated
Discovery calls booked
Cost per lead
Conversion rates (visitor → lead → call)
Pipeline contribution


Requirements

What We're Looking For


3+ years experience in growth, performance, or B2B marketing
Proven ability to generate leads or revenue (not just engagement)
Strong understanding of funnels, landing pages, and conversion
Experience working with CRM systems and lead tracking
Comfortable marketing technical or service-based solutions
Fast executor who tests, learns, and iterates quickly