Job Overview
The Head of Digital Marketing will be responsible for developing and executing the Company's digital marketing strategy across all online channels.
The role requires a strategic thinker with strong leadership capabilities who can drive brand awareness, customer acquisition, lead generation, and revenue growth through innovative digital campaigns and data-driven marketing initiatives.
Key Responsibilities
Develop and implement the Company's overall digital marketing strategy in line with business objectives.
Lead and manage digital marketing campaigns across social media, search engines, email marketing, content marketing, and other digital channels.
Drive customer acquisition, retention, and engagement through targeted digital initiatives.
Oversee the Company's social media presence and ensure consistent brand messaging across all platforms.
Manage website performance, user experience, SEO, and digital content strategies.
Analyze campaign performance, website traffic, customer behavior, and marketing metrics to optimize results.
Develop and manage digital advertising campaigns, including Google Ads, Meta Ads, and other relevant platforms.
Collaborate with sales, product, customer relationship, and other internal teams to support business growth objectives.
Monitor digital marketing trends, emerging technologies, and competitor activities to identify new opportunities.
Prepare and present periodic performance reports and recommendations to Management.
Manage and mentor the digital marketing team to ensure high performance and continuous development.
Qualifications & Experience
Bachelor's Degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
Minimum of 5 years' experience in digital marketing, with at least 2 years in a leadership or managerial role.
Strong knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising.
Experience managing Google Ads, Meta Ads, analytics tools, and marketing automation platforms.
Excellent analytical, strategic thinking, and problem-solving skills.
Strong leadership, communication, and stakeholder management abilities.
Experience within telecommunications, technology, fintech, or related industries is an added advantage.
What We Offer
Competitive salary.
Innovative and collaborative work environment.
Opportunities for professional growth and development.
The opportunity to contribute to the growth of a leading telecommunications company and the future of digital connectivity in Nigeria.