Job Summary
The Head of Marketing is responsible for developing and executing strategic marketing initiatives to drive customer acquisition, product adoption, brand visibility, and business growth for the bank.
The role focuses on promoting financial products and services to target segments such as SMEs, traders, salary earners, and low-income individuals while ensuring alignment with regulatory standards and the bank's growth objectives.
Key Responsibilities
Develop and implement a comprehensive marketing strategy aligned with the bank's business goals.
Monitor market trends, customer needs, and competitor activities.
Conduct market research and competitor analysis to identify opportunities and trends
Prepare and manage the annual marketing budget and ensure optimal resource utilization.
Oversee the development of marketing materials, brochures, and promotional content.
Support branch and sales teams with lead generation and marketing initiatives.
Lead and develop the marketing team.
Set KPIs and monitor the effectiveness of marketing activities.
Prepare periodic reports on marketing performance, ROI, and brand impact for management.
Collaborate with sales, product, operations, and branch teams to drive business growth.
Qualifications & Experience
Bachelor's degree in Marketing, Business Administration, Marketing or related field
8 - 10 years' experience in marketing, with at least 3 - 5 years in a leadership role.
Experience in banking, microfinance, fintech, or financial services is highly preferred. Skills & Competencies
Strategic thinking and execution
Strong leadership and team management skills
Excellent communication and interpersonal skills
Strong understanding of customer-focused marketing.