Head of Regional Sales Operation - North Central at BUA Foods

Objective

Drive profitable sales growth, market expansion, and commercial excellence across the Eastern Region for Flour, Pasta, Semolina, and Sugar.

Duties & Responsibilities


Develop and execute the regional sales strategy to achieve volume, value, and profitability targets.
Lead and develop Regional Sales team to deliver on targets. Expand market penetration by acquiring new customers, and key accounts.
Strengthen relationships with existing customers.
Drive effective sales execution, distribution coverage, product availability, and merchandising across all channels.
Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
Ensure efficient demand planning, sales forecasting, and inventory management in collaboration with Supply Chain.
Drive sales collection, credit compliance, and working capital optimization.
Deliver accurate sales reports, business reviews, and commer- cial insights to management.
Ensure strict compliance with company policies, governance, and ethical business practices.


Qualification / Experience


B.Sc. Business Administration, Marketing, Economics, or a related discipline (MBA is an advantage).
Minimum of 10 years' sales experience, with at least 5 years in a senior sales leadership role within the FMCG industry.