Job Summary
Strategic Leadership:
Develop and execute integrated sales and marketing strategies aligned with company goals
Define revenue, growth, and market expansion targets
Lead long-term planning, budgeting, and forecasting
Analyze market trends, competition, and customer insights to guide strategy
Sales Management:
Set and achieve sales targets and KPIs
Design and optimize sales structures, territories, and processes
Lead, coach, and motivate the sales team
Oversee key accounts, partnerships, and major negotiations
Monitor pipeline performance and conversion rates
Implement CRM systems and sales analytics
Marketing Leadership:
Develop and manage brand positioning and messaging
Oversee marketing campaigns (digital, content, events, PR, advertising)
Drive lead generation, demand creation, and customer acquisition
Ensure alignment of marketing efforts with sales objectives
Manage product marketing, pricing, and go-to-market strategies
Revenue & Performance Management
Own revenue growth and profitability targets
Track ROI on sales and marketing initiatives
Optimize customer acquisition cost (CAC) and lifetime value (LTV)
Prepare and present performance reports to senior management
:Cross-Functional Collaboration
Work closely with Product, Operations, Finance, and Customer Success teams
Provide market feedback to influence product development
Align sales and marketing efforts with customer experience initiatives
Customer & Market Focus:
Build strong relationships with key customers and stakeholders
Ensure a customer-centric approach across sales and marketing
Identify new market opportunities, segments, and channels
Team Leadership & Development:
Recruit, train, and retain high-performing sales and marketing talent
Set clear goals, performance reviews, and career development plans
Foster a culture of accountability, collaboration, and innovation
Governance & Compliance:
Ensure compliance with company policies, legal standards, and ethical practices
Manage vendor and agency relationships