Head Of Sales & Marketing

SALARY KES 230,000 250,000 gross per month, plus performance-based incentives About the Role We are seeking an experienced and commercially driven Head of Sales & Marketing to lead our hotel's sales and marketing function, drive revenue growth and strengthen our market position. The ideal candidate must have proven experience in a senior hotel sales leadership role, with a demonstrated ability to lead and develop a team, manage departmental budgets and consistently achieve sales targets through effective people management and strategic execution. Key Responsibilities Develop and implement sales and marketing strategies to achieve revenue targets and grow market share. Lead, coach and manage a team of 3-5 sales and marketing professionals, ensuring individual and departmental targets are achieved. Drive corporate sales, key account management, business development, MICE, conferences, events and other relevant revenue streams. Identify new business opportunities, acquire key accounts and strengthen existing client relationships. Prepare and manage the annual sales and marketing budget, monitor expenditure and measure return on investment. Develop sales forecasts, monitor pipeline performance and implement corrective actions where targets are not being met. Oversee digital marketing, promotional campaigns, brand visibility and direct-booking initiatives. Prepare regular sales and marketing performance reports for the General Manager. Collaborate with Finance, Revenue Management, Reservations and Operations to maximise profitable revenue. Qualifications and Experience Bachelor's degree or diploma in Sales and Marketing. Hospitality Management, Business Administration or a related field. At least 7 years of relevant hotel sales and marketing experience, including a minimum of 3 years in a formal leadership role such as Head of Sales or Director of Sales. Proven track record of achieving hotel sales targets and delivering measurable revenue growth through a team. Demonstrated experience in budget management, sales forecasting, corporate account acquisition and performance management. Strong leadership, negotiation, analytical and relationship-management skills. . Good understanding of hotel revenue drivers, corporate sales, MICE and digital marketing. The Ideal Candidate We are looking for a results-oriented leader who takes ownership of revenue targets, develops high-performing teams, manages budgets responsibly and translates commercial strategies into measurable business results.