Job Purpose
The Marketing Graduate Intern will support the HFS team aand work closely with our Vitality Marketing team in building brand awareness, engaging with customers, and executing campaigns that promote healthy living. This role is ideal for a creative and enthusiastic graduate looking to gain hands-on experience in digital marketing, content creation, and brand development within the food and wellness industry.
Key Responsibilities
Marketing Campaign Support
Assist in the planning and execution of marketing campaigns across digital and in-store channels
Support product launches, seasonal promotions, and health-focused campaigns
Help coordinate campaign timelines and internal communication
Digital & Social Media Marketing
Assist in managing HFS social media platforms (Instagram, Facebook, etc.)
Create, schedule, and monitor content performance
Content Creation
Support the creation of engaging content including:
Social media posts
Email newsletters
Blurbs, articles and recipes
Promotional materials
Maintain brand tone, visual identity, and messaging consistency
Brand & Customer Engagement
Assist in building customer engagement strategies focused on healthy living through marketing efforts
Support partnerships, influencer collaborations, and brand activations
Help coordinate events and campaigns
Market Research & Insights
Conduct research on food trends, health and wellness topics, and competitors
Analyse campaign performance and prepare basic reports
Gather customer feedback to support marketing improvements
Administrative Support
Maintain marketing calendars and campaign trackers
Coordinate with suppliers, creatives, and internal teams
Assist with general marketing administration
Learning Outcomes / Development Opportunities
Practical experience in a fast-paced food and wellness brand environment
Exposure to digital marketing tools and social media strategy
Hands-on content creation and brand storytelling experience
Understanding of customer behaviour in the health and lifestyle sector
Development of creativity, communication, and project management skills
Minimum Requirements
Education
Honours degree in:
Marketing
Communications
Business, Media, or related field
Experience
No formal work experience required
Any exposure to content creation, social media, or branding is advantageous
Skills and Competencies
Technical Skills
Basic understanding of social media platforms and trends
Competency in Microsoft Office (PowerPoint, Word, Excel)
Familiarity with Canva or similar design tools
Interest in digital marketing and content creation