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Junior Copywriter âÃÂàPaid Media at Salt South Africa
Salt South Africa
August 27, 2026
Full-time
On-site
About the Role
A leading South African financial services brand is looking for a Junior Copywriter to join their in-house creative team. This is an entry-level writing role with real scope for development - you'll build proficiency across multiple channels, learn from experienced writers and strategists, and develop the channel literacy needed to grow into a senior copywriting career.
Due to the high volume of applications expected, candidates who have not received feedback within two weeks of applying should consider their application unsuccessful.
Key Responsibilities
Produce on-brand copy for assigned channels including Google Search, Meta, organic social (Facebook, Instagram, LinkedIn), email, SMS, and website
Write headlines, body copy, CTAs, subject lines, and descriptions that meet channel-specific requirements and brand guidelines
Work with designers, strategists, and stakeholders to understand briefs and ensure copy integrates with creative assets
Build working knowledge of platform requirements, formatting rules, and character limits across assigned channels
Use approved AI writing tools under guidance, validating outputs against brand guidelines with senior team support
Accept and integrate feedback to continuously improve copy quality and channel alignment
Participate in campaign briefings and strategy discussions to understand campaign context and objectives
Learn from performance data and exposure to diverse campaign types to develop copywriting craft
Requirements
1-3 years of copywriting experience across multiple channels, or relevant internship/agency experience
Portfolio demonstrating copy samples across a range of formats, channels, and audiences
Strong writing and editing abilities for both short-form and long-form content
Ability to adapt tone and messaging for different channels and audience types
Relevant degree in Journalism, Communications, English, Marketing, or related field
Advantageous
Working knowledge of Google Ads or Meta Ads Manager
Experience in financial services, fintech, retail, or consumer brands
Basic understanding of SEO or conversion principles
A leading South African financial services brand is looking for a Junior Copywriter to join their in-house creative team. This is an entry-level writing role with real scope for development - you'll build proficiency across multiple channels, learn from experienced writers and strategists, and develop the channel literacy needed to grow into a senior copywriting career.
Due to the high volume of applications expected, candidates who have not received feedback within two weeks of applying should consider their application unsuccessful.
Key Responsibilities
Produce on-brand copy for assigned channels including Google Search, Meta, organic social (Facebook, Instagram, LinkedIn), email, SMS, and website
Write headlines, body copy, CTAs, subject lines, and descriptions that meet channel-specific requirements and brand guidelines
Work with designers, strategists, and stakeholders to understand briefs and ensure copy integrates with creative assets
Build working knowledge of platform requirements, formatting rules, and character limits across assigned channels
Use approved AI writing tools under guidance, validating outputs against brand guidelines with senior team support
Accept and integrate feedback to continuously improve copy quality and channel alignment
Participate in campaign briefings and strategy discussions to understand campaign context and objectives
Learn from performance data and exposure to diverse campaign types to develop copywriting craft
Requirements
1-3 years of copywriting experience across multiple channels, or relevant internship/agency experience
Portfolio demonstrating copy samples across a range of formats, channels, and audiences
Strong writing and editing abilities for both short-form and long-form content
Ability to adapt tone and messaging for different channels and audience types
Relevant degree in Journalism, Communications, English, Marketing, or related field
Advantageous
Working knowledge of Google Ads or Meta Ads Manager
Experience in financial services, fintech, retail, or consumer brands
Basic understanding of SEO or conversion principles