Job Objective:
This dual-role position combines responsibility for managing the Group Academy and its learning programmes with leading the marketing activities that support the Academy, OATS, OAMS and broader organisational initiatives. The role ensures the effective development, coordination and implementation of training programmes while also managing marketing strategies and campaigns that drive engagement, visibility and brand alignment across all learning platforms. In addition to Academy-related marketing, the role will also support wider Marketing Department activities outside of the Academy, contributing to broader brand, communications and promotional objectives across the group.
Reporting Line: Director, Brand and Communications
Secondary Reporting Divisions: Human Resources and OATS
Key Duties & Responsibilities
Academy Management & Learning Development
Oversee the daily operation, content management and user engagement of internal and external Learning Management Systems
Develop and design course content and training materials for internal and external audiences
Design, implement and evaluate training programmes aligned with employee growth, compliance and organisational requirements
Conduct learning needs analysis and collaborate with department heads to create tailored learning solutions
Support HR in delivering induction and onboarding training for new employees.
Maintain and manage an annual training calendar across all delivery formats (virtual, classroom, blended)
Track training performance, monitor completion, assess effectiveness and prepare reports for management and audits
Manage vendor relationships, contract negotiations and external training provider engagements
Develop and support structured learning paths, certification programmes and career development pathways
Promote and communicate all learning opportunities through internal campaigns and platforms
Contribute to training budget planning, monitoring and cost optimisation
Marketing Management (Separate Duty Area)
Marketing Strategy and Leadership
Lead the planning, development and execution of marketing strategies to enhance the visibility, engagement and adoption of the Group Academy, OATS and OAMS learning services
Develop marketing plans that support both internal employee learning initiatives and external partner programmes
Brand Management
Ensure all Academy and learning-related marketing outputs align with Group brand and communication standards
Oversee the positioning, messaging, identity and brand consistency of all learning platforms and campaigns
Campaign Management
Plan and execute internal and external marketing campaigns - including emailers, awareness drives, content calendars and engagement activities to boost training participation and programme uptake
Produce and manage promotional assets such as videos, brochures, infographics, newsletters and digital content
Digital and Engagement Management
Work closely with the Brand and Communications team to integrate Academy messaging into corporate communication channels
Manage digital communication touchpoints for Academy-related promotions (Intranet, LMS announcements, email, Teams, social media where applicable)
Analyse engagement metrics and campaign performance to optimise reach, impact and learner behaviour
Stakeholder Collaboration
Coordinate with HR, OATS, OAMS and various business units to ensure marketing support for all learning offerings
Guide and support subject matter experts in packaging, communicating and promoting their training initiatives
Support for Wider Marketing and Product Activities
Support broader Marketing Department activities outside of the Academy by contributing to organisational brand, communications, products and promotional objectives as required
Minimum Qualifications
Diploma (or equivalent work experience)
Marketing and Brand experience required
Professional certification in Learning and Development, Instructional Design, or HR (e.g., CIPD, ATD, SHRM) is an added advantage
Minimum Experience and Skills (5 - 10 years)
Experience
Experience executing internal communications or marketing campaigns
Experience managing or administering a Learning Management System (LMS) is an advantage
Prior experience designing training content and evaluating learning effectiveness is an advantage
Skills
Strong organisational and project management skills
Excellent communication and presentation skills
Proficient in e-learning tools, digital training platforms, and Microsoft Office Suite
Ability to manage multiple stakeholders and work across functions
Analytical skills for reporting on training impact and engagement
Creative thinking and passion for continuous learning
Confident in working with cross-functional teams and external partners/ clients
Marketing and promotional skills to drive learner engagement across various platforms
Attributes
Client-focused, relationship builder
Integrity, honesty, with high ethical standards
Boundless, passionate, and flexible
Personal excellence, accuracy, and attention to detail
Collaborative, achieve results through teamwork and partnerships
Strong analytical skills and able to collate and interpret data from various sources
Excellent English language communicator with a natural aptitude for dealing with people
Excellent network diagnostic and problem-solving skills