The Marketing & Membership Officer is responsible for driving membership growth, strengthening member engagement, and enhancing the Club's brand visibility. The role includes developing and implementing marketing strategies, managing the Club's CRM system, supporting events, and ensuring timely communication to members. This position plays a key role in supporting the CEO in the execution of strategic initiatives that enhance the Club's competitiveness and service excellence.
Key Responsibilities:
Membership Recruitment & Engagement
Work closely with the CEO to design, implement, and monitor membership recruitment strategies.
Deliver a high standard of service to members by ensuring accurate, timely, and efficient responses to membership queries.
Drive cost-efficient membership processes and ensure effective use of the CRM system.
Collaborate with the Chief Finance Officer to ensure accurate membership subscription processes, including direct debits.
Train staff on CRM system usage, data input, and extraction for analytics purposes.
Marketing Strategy & Business Growth
Lead the marketing function and identify, analyze, and implement new business growth opportunities.
Develop and refine the Club's marketing vision and strategy in alignment with the strategic plan.
Conduct market intelligence and benchmarking to assess the Club's products and services against competitors.
Implement integrated marketing, advertising, and promotional initiatives.
Product & Brand Development
Drive new product development initiatives, including enhancing branded Club merchandise and souvenirs.
Ensure consistent, engaging, and high-quality branding across all marketing materials and platforms.
Events Marketing & Communication
Promote Club events by collaborating with relevant teams to develop marketing content, flyers, posters, and other promotional materials.
Manage event communication including e-invites, reminders, invoices, and payment follow-ups.
Ensure timely and effective communication of weekly and monthly events to members.
Manage the Club's social media platforms by creating and posting engaging content.
Content Development & Publications
Oversee the development and quality control of the Club's quarterly newsletter, ensuring content is exciting, consistent, and engaging.
Maintain accurate and up-to-date content within the CRM and all digital platforms.
Any Other Duties
Perform any other duties that may be reasonably assigned and are commensurate with the level of the position.
Qualifications and Skills:
Minimum Qualifications
Bachelor's degree in Marketing or a related field.
Professional qualification in Marketing or Sales (e.g. CIM) is an added advantage
Membership to a professional body is an added advantage
3 - 5 years of relevant experience in marketing or membership engagement roles.