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Marketing Assistant – Retail at CDL Human Resource

CDL Human Resource
May 14, 2026
Full-time
On-site
Role Overview


We're looking for a sharp, execution-driven Marketing Assistant to support fast-paced retail campaigns across our furniture business. This role blends creativity, data, and commercial thinking—ideal for someone who enjoys turning ideas into sales.
You'll play a key role in campaign execution, Content creation, digital marketing, in-store activations, and customer engagement, ensuring our brand stands out and drives measurable results.


Key Responsibilities

Campaign Execution & Coordination


Assist in planning and executing marketing campaigns (sales, promotions, seasonal offers)
Coordinate with branches, and sales teams to ensure smooth campaign rollout
Track campaign timelines and deliverables to ensure deadlines are met


Digital Marketing Support


Manage and update content across social media platforms, and WhatsApp channels
Assist in managing online leads, inquiries, and customer engagement funnels


In-Store & Branch Marketing


Support implementation of in-store branding (POS materials, signage, displays)
Ensure consistency of brand messaging across all branches
Assist in organizing activations, promotions, and customer events


Content & Creative Support


Work with designers to develop marketing materials
Write basic marketing copy for promotions, captions, and SMS/WhatsApp campaigns
Capture basic content (photos/videos) for real-time marketing needs


Data, Reporting & Insights


Track performance of campaigns (footfall, leads, conversions, sales)
Maintain marketing reports and dashboards
Provide insights and recommendations based on campaign performance


Customer-Centric Marketing


Support customer engagement initiatives
Assist in improving customer journey across online and offline touchpoints
Help manage CRM or lead databases


Requirements

Qualifications & Experience


Bachelor's Degree or Diploma in Marketing, Business, Communications, or related field
1-2 years' experience in marketing (retail experience is a strong advantage)
Basic understanding of Content creation & digital marketing (social media, ads, content)
Experience working in a fast-paced, target-driven environment


Key Skills & Competencies


Strong execution and attention to detail
Good communication and coordination skills
Commercial awareness (understands sales impact)
Creative thinking with a practical approach
Basic data analysis and reporting skills
Ability to multitask and meet tight deadlines
Proactive and solution-oriented mindset