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Sales Executive at CDL Human Resource

CDL Human Resource
May 14, 2026
Full-time
On-site
Job Description

Product Delivery & Logistics


Verify dispatched products and assets against the delivery book and accept custody by signing the dispatch book.
Plan and follow time- and cost-effective delivery routes based on customer locations, using alternatives where needed.
Deliver products accurately, safely, and on time to Taimba vendors as per scheduled routes.
Ensure all deliveries are captured in real-time on the DMS app.
Adhere to food safety standards during handling, transit, and delivery to prevent spoilage or loss.


Cash Management & Reconciliation


Collect customer payments in full and ensure accurate reconciliation of cash, returns, crates, and assigned assets.
Deposit collected cash to the correct company accounts (tills) in line with company policy.
Reconcile product and asset variances at the end of shift and resolve any discrepancies before signing off.


Sales Execution & Customer Engagement


Use DMS to fulfill orders and manage customer expectations in case of delays or stock-outs.
Respond promptly and professionally to vendor queries in the market.
Proactively push available stock based on demand or sales activation opportunities.
Introduce new products/services to customers and gather feedback on their reception and satisfaction.
Collect real-time market intelligence including competitor activity and emerging trends.


Reporting & System Use


Submit daily sales reports and feedback using DMS or Teams.
Report any product or vehicle variances to dispatch or line manager as per company guidelines.
Share vendor feedback and market trends regularly for internal review.


Requirements


Minimum of 2 - 3 years' experience in FMCG/FRESH GOODS operations, preferably in delivery, logistics, or sales.
Strong knowledge of cash handling, reconciliation, and customer engagement.
Familiarity with digital management systems (DMS) and reporting tools.
Excellent communication and interpersonal skills.
Ability to work independently, manage time effectively, and adapt to dynamic market conditions.