JOB SUMMARY
The Marketing Officer shall be responsible for coordinating, developing and executing marketing strategies to increase brand awareness and drive revenue growth for the Company products and services which include but not limited to printing work, Bibles, books, drinking water and translation services.
KEY RESPONSIBILITIES AND DUTIES:
Conducting marketing activities which includes customers' activation for both new/dormant connection as per the Company set targets within a specific time frame in all the schemes
Developing and implementing both internal and external marketing strategies in liaison with Senior Marketing Officer
Liaising with other Scheme managers in organizing marketing promotional events to capture potential markets
Conducting marketing research to identify gaps and opportunities to reach customer target groups to improve on revenue collection.
Ensuring that monitoring /analyzing the impact of marketing campaigns and prepare monthly/quarterly reports to your immediate supervisor
Writing marketing literature (brochures, press release etc.) to augment the Company's presence in the market in liaison with the Senior Marketing Officer
MINIMUM QUALIFICATION
Diploma or Bachelor's degree in Sales & Marketing, Business Administration, or related field.
Proven track record of success in sales and marketing roles of at least three years.
KEY SKILLS AND COMPETENCIES
Strong communication and interpersonal skills.
Excellent analytical and problem-solving abilities.
Ability to work independently and as part of a team.
Good knowledge of the Microsoft Office suite.
Familiarity with marketing automation platforms and ERP systems.
Strong understanding of digital marketing channels and tactics.
Good networking skills