About the role
This Marketing Consultant role is for the Discovery Health portfolio. Discovery Health is the leading medical scheme administrator in South Africa, providing administration and managed care services to over 3.3 million beneficiaries. We provide administrative and managed care services to Discovery Health Medical Scheme, South Africa's largest open medical scheme, as well as 18 restricted medical schemes on behalf of leading corporate clients.
This portfolio is responsible for marketing strategies that support key Discovery Health strategic initiatives, specifically driving engagement of Discovery Health Medical Scheme members to shift key health behaviours and improving health outcomes through the uptake of key value-added offers and member benefits.
Key Purpose
The implementation of brand and communication strategy within required timelines, within budget and at the Discovery marketing standard.
Areas of responsibility may include but not limited to
Input into the creation and implementation of marketing project plans
Translate communication into different media and positioning for different audiences
Interact with relevant business areas and marketing centres of excellence:
Align on marketing deliverables
Obtain and manage approval aligned to the sign off SOP
Manage expectations of all stakeholders
Maintain and build reciprocal relationships
Budget monitoring and supporting the costing and approval process
Take end-to-end accountability and responsibility for assigned marketing deliverables
Ensure quality of outputs and attention to detail
Reflect on all projects and identify opportunities for continual improvement
Competencies
Exceptional verbal and written English communications skills
Verbal and written French and/or Portuguese communications skills (advantageous but not a requirement)
Exceptional attention to detail
Above average ability to multi-task on multiple projects without compromising deliverables or stakeholder relationships
Time and project management skills
Ability to convert technical information to audience appropriate communication
Ability to critically evaluate communication elements including rationale for channel selection
Influence and persuasion skills aligned to project deliverables
Ability to work well in within the brand team as well as across cross-functional teams
Ability to structure, present and sell new ideas
Education and Experience
Qualifications
Minimum 3 year relevant undergraduate degree, honours preferable
Minimum 3 years experience in Marketing, PR or Communication
Relevant clinical and healthcare experience would be advantageous.
Knowledge
Discovery's products
All relevant promotional channels
Agency process and relationships
Print and production processes
Critical elements of successful communication
Broader marketing planning