Job Summary
The Marketing Executive will conduct market research, identify new product opportunities, gather market intelligence, and support marketing activities to drive business growth, particularly within the adhesive tapes and industrial materials market.
Key Responsibilities
Conduct market research for new products.
Gather market information by visiting customers, distributors, and dealers.
Analyze competitor products, pricing, and market trends.
Calculate landed cost or production cost of products.
Prepare and present feasibility reports for new products.
Coordinate product sample collection and laboratory testing.
Plan and manage participation in exhibitions and promotional activities.
Support development of marketing materials such as brochures.
Generate and maintain customer databases to support sales lead generation.
Requirements
B.Sc. in a Science-related field; MBA preferred.
3 - 5 years experience in market research, preferably within the adhesive tapes and industrial materials industry.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Strong analytical, logical thinking, and problem-solving skills.
Ability to work in a fast-paced environment and manage multiple priorities.