Job Description
The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns that directly impact revenue growth.
This is a hands-on role for someone with strong technical marketing skills, proven experience in digital lead generation, and a track record of managing high-performing online campaigns.
Key Responsibilities
Digital Marketing Strategy & Campaigns:
Develop and implement data-driven digital marketing strategies aligned with company growth goals.
Manage paid media campaigns (Google Ads, LinkedIn Ads, Meta Ads), ensuring strong ROI.
Execute SEO/SEM strategies to increase organic visibility and lead acquisition.
A/B test campaigns, creatives, and landing pages for continuous improvement.
Lead Generation & Funnel Optimization:
Design and run demand-generation campaigns targeting SMEs, mid-market, and enterprise clients.
Build and optimize marketing funnels (awareness → consideration → conversion).
Work with the Sales and Business Development teams to align MQLs with sales targets.
Content & Digital Engagement:
Create engaging content for blogs, social media, newsletters, and product campaigns.
Oversee social media presence (LinkedIn, Twitter, Instagram, Facebook) with growth-focused strategies.
Support design and execution of digital collateral (brochures, infographics, videos, product demos).
Analytics & Performance Reporting:
Track and report campaign KPIs: CTR, CPC, conversion rates, ROAS, CAC, and LTV.
Use Google Analytics, HubSpot/Zoho CRM, and reporting dashboards to monitor and optimize performance.
Provide weekly/monthly performance dashboards to management.
Events, Partnerships & Customer Marketing:
Plan and execute webinars, online and physical events, and virtual product demos.
Collaborate with HR associations, business networks, and industry partners for brand visibility.Drive digital customer communication campaigns (product updates, retention campaigns, feedback surveys).
Qualifications
Key Requirements Education & Experience
Bachelor's Degree in Marketing, Communications, Business, or a related field.
3 - 5 years of hands-on experience in digital marketing, preferably in B2B SaaS or Tech solutions.
Experience working with CRM and marketing automation tools is an added advantage.
Proven track record of managing paid ad campaigns and SEO/SEM strategies that generated measurable leads/pipeline.
Experience with marketing automation and CRM tools (HubSpot, Zoho, Mailchimp, or equivalent). Skills & CompetenciesStrong digital marketing expertise (SEO, SEM, PPC, content, email, and social media).
Advanced use of tools: Google Ads, LinkedIn Ads, Meta Ads Manager, Google Analytics, SEO tools (SEMrush, Ahrefs, Moz).
Strong copywriting and storytelling skills tailored to business audiences.
Analytical mindset — able to extract insights from data and act quickly.
Bonus: basic design/video editing skills (Canva, Adobe Suite).
Strong interpersonal and cross-functional collaboration skills. KPIs / Success Metrics
Grow qualified leads by X% per quarter.
Achieve target ROAS on paid campaigns.
Improve organic search visibility and website traffic by X% within 6 months.
Maintain CAC within target benchmarks.
Consistently deliver MQLs aligned with Sales conversion goals. Compensation & Perks.