Job Summary
We are seeking a creative and results-driven Marketing Executive to drive brand visibility, generate qualified leads, and support sales growth within a technical / B2B environment.
Key Responsibilities
Develop and maintain brand messaging across digital and offline channels.
Create marketing materials (case studies, brochures, online content).
Execute digital campaigns (LinkedIn, email, Google Ads) for lead generation.
Manage website content, SEO, and lead capture performance.
Track and report campaign performance and ROI.
Coordinate events, webinars, and client engagement activities.
Support sales with proposals and marketing collateral.
Conduct market research and competitor analysis.
Requirements
Bachelor's degree in Marketing, Business, Engineering, or related field.
3 - 5 years' experience in marketing (preferably B2B/technical).
Proficiency with CRM systems, email platforms, CMS, and design tools.
Strong written and verbal communication with excellent copywriting ability.
Analytical mindset with the ability to interpret data and campaign performance.
Highly organized, creative, and able to manage multiple priorities.
Self-starter with the ability to work independently and collaborate across teams.