About the Role
Our client, a leading agribusiness specializing in premium fresh produce and aquaculture products, is seeking to recruit a dynamic and results-oriented Marketing Executive to support its continued growth and strengthen its market presence.
The successful candidate will play a key role in developing and implementing marketing strategies that enhance brand visibility, drive customer engagement, and support sales growth across a portfolio of premium fresh herbs and sustainably farmed trout.
Key Responsibilities
Marketing Strategy & Brand Development
Develop and execute marketing strategies that increase brand awareness and support business growth.
Position the company's products across key customer segments, including retailers, restaurants, hospitality businesses, distributors, and health-conscious consumers.
Conduct market research to identify trends, customer needs, and competitor activities.
Develop marketing campaigns that promote product quality, freshness, nutrition, and sustainability.
Support initiatives aimed at increasing market share and revenue.
Digital Marketing & Campaign Management
Manage the company's social media platforms and digital marketing channels.
Create and publish engaging content across digital platforms.
Plan and execute seasonal campaigns, promotions, product launches, and educational content.
Monitor campaign performance and recommend improvements based on analytics.
Ensure consistent brand messaging and visual identity across all marketing channels.
Content Creation & Brand Communication
Develop compelling marketing materials, including brochures, presentations, social media content, flyers, and promotional materials.
Create content highlighting sustainable farming practices, healthy lifestyles, and farm-to-table products.
Coordinate photography, videography, and other visual content.
Ensure all communications are accurate, engaging, and aligned with the company's brand.
Business Development & Partnerships
Build and maintain relationships with restaurants, hotels, retailers, distributors, caterers, and other strategic partners.
Identify and pursue new market opportunities.
Coordinate promotional events, product tastings, activations, and customer engagement initiatives.
Strengthen customer relationships to encourage repeat business and brand loyalty.
Sales Support & Customer Engagement
Work closely with the sales team to support customer acquisition and retention.
Prepare sales presentations, proposals, and promotional materials.
Gather customer feedback and market insights to support business improvements.
Promote the company's products and value proposition to prospective and existing customers.
Performance Monitoring & Reporting
Track marketing activities and campaign performance.
Prepare regular reports on marketing initiatives, customer engagement, and lead generation.
Evaluate return on marketing investment and recommend improvements.
Maintain accurate records of marketing campaigns, partnerships, and customer activities.
Key Performance Indicators
Increased brand awareness and market visibility.
Growth in qualified leads and customer enquiries.
Expansion of strategic partnerships and distribution channels.
Strong digital engagement and campaign performance.
Successful execution of marketing initiatives.
Contribution to sales growth.
Timely submission of marketing reports.
Qualifications
Academic Qualifications
Degree or Diploma in Marketing.
A qualification in Business, Communications, Agriculture, Agribusiness, Hospitality, or a related field will be an added advantage.
Professional Qualifications
Certification in Digital Marketing, Social Media Marketing, Brand Management, or Content Creation is an added advantage.
Experience
Minimum of 3 years' experience in a marketing role.
Experience in agribusiness, FMCG, food production, agriculture, hospitality, fresh produce, or related industries is preferred.
Experience managing digital marketing campaigns and social media platforms.
Experience working with retailers, distributors, hotels, restaurants, or hospitality businesses is an advantage.
Skills & Competencies
Strong marketing strategy and campaign execution skills.
Excellent digital marketing and social media management skills.
Strong copywriting and content creation ability.
Excellent communication, presentation, and networking skills.
Commercial awareness with a customer-focused approach.
Strong analytical and reporting skills.
Ability to identify new business opportunities and drive market growth.
Excellent planning and organizational skills.
Self-driven, proactive, and results-oriented.
Strong interpersonal and stakeholder management skills.
Passion for sustainable agriculture and healthy food products.
Personal Attributes
Creative, innovative, and energetic.
Professional, reliable, and accountable.
Confident and persuasive communicator.
Self-motivated and disciplined.
Flexible and adaptable.
Passionate about sustainability and healthy living.
Strong team player with a positive attitude.