Responsibilities:
Develop and implement marketing campaigns tailored to the engineering and industrial sectors.
Create and manage technical marketing materials such as brochures, datasheets, case studies, and website content.
Collaborate with engineering and sales teams to simplify complex technical concepts into clear, market-ready messaging.
Manage digital marketing activities including email campaigns, social media management, and website updates.
Plan and coordinate trade shows, exhibitions, webinars, and other industry-related events.
Strengthen the company's online presence through LinkedIn, industry directories, and professional platforms.
Conduct market and competitor research to identify trends and new opportunities.
Track and report on campaign performance and ROI using analytics tools.
Support in preparing marketing budgets, media plans, and coordinating with external vendors.
Visit clients outside Nairobi to promote products, build relationships, and identify potential business leads.
Requirements:
Degree/Diploma in, Marketing, Sales, Mechanical Engineering or a related field.
3 - 4 years of marketing experience, preferably within an engineering, industrial, or manufacturing environment.
Strong understanding of technical or industrial products and the ability to convert technical data into impactful marketing content.
Proficiency in digital marketing tools such as Google Analytics, Google Ads, LinkedIn Ads, and email marketing platforms.
Excellent communication, presentation, and writing skills.
Strong project management and organizational abilities.
Willingness to travel occasionally outside Nairobi for client visits and marketing events.
Experience working with engineering service providers or product- based companies.