Role Purpose
The Marketing Executive will be responsible for supporting the company's marketing initiatives, customer engagement, sales activities, and day-to-day operations to drive business growth and ensure efficient service delivery.
Key Responsibilities
Develop and execute marketing campaigns to promote the company's products and services.
Identify and develop new business opportunities through market research, networking, and client engagement.
Manage social media platforms and support the creation of marketing content.
Build and maintain strong relationships with existing and prospective customers.
Support sales activities, lead generation, follow-ups, and customer conversion.
Prepare marketing reports, presentations, proposals, and business development materials.
Coordinate marketing activities, meetings, events, and promotional initiatives.
Provide operational support to ensure smooth coordination of daily business activities.
Liaise with internal teams, vendors, and customers to resolve operational and service-related issues.
Maintain accurate records of customers, leads, sales activities, and marketing initiatives.
Monitor market trends, competitor activities, and customer preferences.
Track marketing performance and provide regular reports to management.
Perform other marketing and operational duties assigned by management.
Requirements
Bachelor's Degree / HND in Marketing, Business Administration, Commerce, Mass Communication, or a related field.
2 - 5 years of experience in marketing, sales, business development, or operations support.
Strong knowledge of digital marketing and social media platforms.
Excellent communication, negotiation, and interpersonal skills.
Strong organizational and administrative abilities.
Proficiency in Microsoft Office and relevant marketing tools.
Ability to manage multiple priorities and work with minimal supervision.
Customer-focused, proactive, and results-oriented.
Key Competencies
Marketing & Business Development
Customer Relationship Management
Digital & Social Media Marketing
Sales Support
Market Research & Analysis
Operations Coordination
Communication & Negotiation
Reporting & Documentation
Problem Solving
Teamwork & Collaboration.