Role Overview
The Marketing Manager will play a pivotal role in driving ISN's growth agenda by translating corporate objectives into actionable marketing strategies and high-impact execution. This role requires a hands-on, data-driven, commercially minded marketer who can manage campaigns, lead product launches, build digital presence, and support revenue growth.
The ideal candidate is execution-strong, organized, creative, and capable of coordinating cross-functional teams to deliver measurable business outcomes.
Key Responsibilities
Marketing Strategy & Corporate Alignment
Develop and deliver a comprehensive marketing strategy.
Design high marketing activities and campaigns are fully aligned with ISN's corporate objectives.
Support performance reviews to track progress against strategic goals.
Work closely with Sales, Product, and Leadership to ensure marketing drives business growth.
Success Indicators:
Marketing activities clearly support business and sales objectives.
Strategy delivered on time and consistently executed.
New Product Partnership Launches
Manage goÃÂâÃÂÃÂÃÂÃÂtoÃÂâÃÂÃÂÃÂÃÂmarket planning and execution for new product partnerships
Deliver launch plans for new products.
Coordinate events, digital campaigns, sales enablement materials, and internal training.
Track pipeline, conversion, and sales performance.
Success Indicators:
Strong product visibility and seamless market introduction.
Pipeline generation of at least 200MQLs and convert 50% to SQLs.
Lead Generation & Pipeline Growth
Build and manage demand generation programs to deliver ≥200 MQLs monthly.
Improve lead quality and support ≥50% lead-to-opportunity conversion.
Ensure 100% CRM tracking, reporting, and data accuracy.
Success Indicators:
Predictable, high-quality pipeline supporting revenue growth.
Revenue & Conversion Performance
Support initiatives that drive ≥50% conversion across opportunities.
Contribute to achieving YoY revenue growth through marketing-led activities.
Implement and maintain campaign-to-revenue attribution tracking.
Success Indicators:
Marketing recognized as a revenue contributor.
Improved conversion and sales efficiency.
Brand Architecture Development & Deployment
Support development of ISN's brand architecture, including brand book, identity system, and co-branding guidelines.
Ensure 100% adoption of brand templates across departments.
Manage quarterly brand compliance audits with ≥95% adherence.
Success Indicators:
Consistent and professional brand presence across all touchpoints.
Digital Presence & Social Currency Growth
Support ISN's digital footprint across LinkedIn, Instagram, YouTube, and other platforms.
Lead creation of diverse content formats including videos, photos, skits, audio, and UGC.
Success Indicators:
Strong online presence and growing digital influence.
Marketing Campaign Execution
Deliver a 12ÃÂâÃÂÃÂÃÂÃÂmonth marketing campaign plan in line with business unit strategy.
Execute all marketing campaign astutely and in line with the annual calendar timeline.
Build and maintain a complete marketing asset library.
Track campaign ROI endÃÂâÃÂÃÂÃÂÃÂtoÃÂâÃÂÃÂÃÂÃÂend (leads → conversion → revenue).
Manage influencer, media, and professional networks.
Success Indicators:
Campaigns deliver measurable business outcomes and ROI.
Marketing Insights & Reporting
Submit monthly marketing insights reports using approved templates.
Track competitor activity, customer trends, product developments, and market risks.
Provide actionable insights to support leadership decision-making.
Success Indicators:
Leadership has clear visibility into marketing performance and market dynamics.
Team Support & Collaboration
Support recruitment and onboarding of key marketing roles.
Contribute to building a high-performing team with ≥90% KPI achievement.
Foster collaboration, accountability, and operational excellence across the department.
Success Indicators:
Strong, cohesive, and high-performing marketing team.
Required Experience & Qualifications
5 - 8+ years of marketing experience, ideally in Life Sciences, Healthcare, B2B, or related sectors.
Proven experience in campaign management, digital marketing, and product marketing.
Strong understanding of CRM, marketing automation, and analytics.
Demonstrated ability to manage multiple projects and deliver under tight timelines.
Excellent communication, creativity, and stakeholder management skills.
Key Competencies
Strong execution and project management
Data-driven decision-making
Creativity and brand storytelling
Commercial and revenue orientation
Collaboration and cross-functional coordination
High accountability and ownership
Qualifications
Bachelor degree in a science related field.
MBA or related masters / professional certifications will be an added advantage.
Experience in Life Sciences or Healthcare Marketing
Must have skills
Commercial acumen
Strategic Marketing Planning
Demand Generation & Lead Management
Digital Marketing & Social Media Management
Product Marketing & Go to Market Execution
Brand Development & Identity Management
Campaign Planning & Execution
Data Analytics & Reporting
Project Management & Execution Discipline
Stakeholder & Cross-functional Collaboration
Team Leadership & People Management
Good to have skills
Influencer & Partnership Management
Performance Marketing Knowledge
Marketing Automation Expertise
Budget Management
Experience in High-Growth or Transformation Environments
Basic Design or Multimedia Skills