Role Purpose
The Marketing Manager will serve as the central marketing lead across Ramco Group and its companies, responsible for developing and executing integrated, results-driven marketing strategies that enhance brand visibility, drive customer engagement, and support revenue growth.
Reporting to the Executive Office, the role holder will act as both a strategic partner and execution owner, ensuring that all marketing initiatives are aligned to the Group's business objectives and long-term growth ambitions.
This role offers the opportunity to build and own the end-to-end marketing function, address existing gaps, and position marketing as a key driver of commercial success across the Group.
Key Responsibilities
Marketing Strategy & Planning
Develop and implement integrated marketing strategies aligned to the Group's strategic priorities and growth objectives.
Translate business goals into actionable marketing plans across multiple companies and business units.
Prepare annual and quarterly marketing plans with clear deliverables, timelines, and KPIs.
Brand Management & Visibility
Drive brand positioning and ensure consistent application of brand guidelines across all Group companies.
Lead initiatives that enhance visibility, reputation, and market presence of Ramco Group.
Develop and oversee brand assets including digital content, marketing collateral, signage, and campaigns.
Campaign Execution & Digital Marketing
Lead the planning and execution of multi-channel campaigns (digital, print, events, experiential).
Manage the Group's digital presence including websites, social media, and online platforms.
Ensure consistent, engaging, and high-quality content aligned to business and brand objectives.
Stakeholder Engagement & Advisory
Act as an internal marketing consultant to business units and leadership teams.
Collaborate with CEOs and functional heads to align marketing initiatives with commercial priorities.
Build and manage partnerships with external agencies, vendors, and stakeholders.
Analytics & Reporting
Monitor and evaluate marketing performance using data-driven insights.
Prepare regular reports for the Executive Office highlighting impact, performance, and improvement opportunities.
Conduct market research and competitive analysis to inform strategic decisions.
Project & Operations Management
Manage multiple marketing projects across companies, ensuring timely delivery and quality execution.
Coordinate cross-functional teams and external partners to deliver integrated outcomes.
Establish and maintain structured marketing processes and workflows.
Budget & Resource Management
Develop and manage marketing budgets aligned with Group priorities.
Ensure cost-effective allocation of resources and track return on investment (ROI) for marketing activities.
Relevant Skills and Qualifications:
Bachelor's Degree Qualification in Marketing, Communication and other business-related field from a recognized institution.
Membership in the Marketing Society of Kenya will be an added advantage.
CIM certification will be an added advantage.
Post-graduate or advanced qualification in Marketing or another business-related field will be a plus.
Understanding of Digital Marketing and Social Media.
Reporting skills.
General understanding of business concepts.
Communication Excellence.
Team effectiveness - ability to work with different participants and stakeholders.
Key Performance Areas:
Delivery and communication of the Ramco Group Vision, Mission and Core Values.
Positioning the Marketing function as a contributor to the Groups' strategic goals
Developing the entire end-to-end strategy for Ramco Group Ltd and its constituent companies.
Developing and implementing the Digital Marketing roadmap for the Group and its constituent companies.
Cost-effective management of financial resources and budgeting.
Effective organization and structuring of the Marketing Function in the Group in collaboration with company CEO's.
Utilization of marketing and branding techniques to drive revenue through the B2B and B2C channels.