The Key Purpose of this role is to lead the creation and validation of consumer insight driven innovative platforms and solutions that drive profitable top-line growth and the achievement of the company's dream. The position holder would drive equity and market share growth of brand.
Key Outputs and Responsibilities:
Deep consumer understanding to develop winning brand strategies and plans
Lead the execution of brand plans to drive brand growth.
Innovative ideas and opportunity identification by applying the Front-end innovation process
Developing and sustaining a balanced short-to long-term innovation pipeline for the brand.
Development of differentiated & compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix
Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the Zone
Supporting innovation capability building; budget management
Roles, Skills and Attributes Required:
Established leadership ability at mid / senior level
Demonstrated ability to manage projects & multidisciplinary teams.
Proven track record of launched innovation initiatives
Influencing and consulting skills
Ability to handle complex situations under pressure
Passionate, self-starter
Action and results oriented
Good written and verbal communication
Experience in and understanding of Igbo language would be an added advantage.
Qualifications & Experience:
Related degree
Post graduate degree in business or marketing preferred
Min 6-8 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred.