Key Purpose
A key growth strategy for Discovery in South Africa is to accelerate growth of its business-to-business product portfolio, with a particular focus on its renewable energy platform, Discovery Green.
The purpose of this role is to:
Support, refine and implement a resonant brand strategy for Discovery Green within the business-to-business segment
Define and drive the implementation of brand, engagement and communication strategies to attract and acquire new clients for Discovery Green's products and services
Develop and roll out effective communication and engagement strategies for existing Discovery Green clients
Interface with senior business stakeholders to define, align and implement brand and communication strategies
Areas of responsibility may include but not limited to
Develop and execute Discovery Green's marketing strategy to build brand and product awareness that translates into measurable product growth and sales
Manage and optimise current and potential organic and paid acquisition channels
Implement best-in-class direct communication and engagement plans for Discovery Green clients
Continuously enhance and improve strategies, communications and imagery across the Discovery Green portfolio
Unpack complex business needs and provide creative, commercially sound marketing solutions, considering all relevant stakeholders
Ensure marketing solutions are aligned with Discovery's marketing model and broader business strategy
Enable fact-based, data-driven decision-making by establishing correlations between marketing activity, revenue and profitability
Manage budgets and expenditures for defined marketing initiatives
Research, examine and implement new opportunities and best practices in the business-to-business space, acting as a subject matter expert within the team
Monitor market intelligence and track competitor and market movements
Proactive
Bringing ideas to the business on product positioning and go-to-market approaches
Conducting feasibility assessments and identifying new ways of doing things
Measuring impact and driving corrective action
Ensuring effective and timely implementation of plans
Managing conflict early and constructively
Reactive
Responding to business needs timeously and effectively
Competencies
Knowledge
Business to business market segment insights and expertise
Efficient channel selection according to target audience
Agency workflow
Digital advertising - platform selection, SEO and analysis
Print and production processes
Marketing mix and application
Education and Experience
Qualifications
Minimum 3 year undergraduate degree
Post graduate qualification in marketing or business is highly advantageous
Minimum of 5 years' experience in Marketing, Strategy or a business-to-business environment
Experience
Business to business marketing or customer engagement experience
Advantageous industries - financial services, professional services banking, mobile telecoms
Sound knowledge of key marketing disciplines not limited to GTM strategies, market development, driving adoption of digital services, B2B marketing, digital marketing and relationship marketing.