Job Summary
The Marketing Executive/Officer will be responsible for planning, executing, and monitoring marketing strategies that promote the company's products within the FMCG and manufacturing landscape.
The ideal candidate must have hands-on experience in product marketing, distribution channels, and consumer engagement strategies.
Key Responsibilities
Develop and implement effective marketing strategies for FMCG and manufactured products.
Conduct market research to identify trends, competitor activities, and consumer preferences.
Manage product launches and promotional campaigns across multiple channels.
Collaborate with sales teams to drive product visibility and distribution.
Monitor and analyze campaign performance, providing actionable insights.
Build and maintain strong relationships with distributors, retailers, and partners.
Oversee branding, packaging, and point-of-sale materials.
Manage digital and traditional marketing initiatives.