Marketing Officer at a Real Estate Company - Marketing Officer

Core Purpose of the Role

To drive aggressive customer acquisition, brand visibility, and revenue growth by marketing our land ownership and land monetization (farming) solutions, while building a scalable marketing system that generates consistent qualified leads.

Key Responsibilities

Strategic Marketing & Growth Execution


Develop and execute a 12-month marketing growth plan aligned with company revenue goals.
Build marketing funnels that convert prospects into landowners and agro-investors.
Identify and target high-converting audience segments (diaspora investors, civil servants, entrepreneurs, farmers, cooperatives, etc.).
Create and manage budget allocations for maximum ROI.


Lead Generation & Conversion

Generate qualified leads through:


Social media campaigns (Facebook, Instagram, TikTok, LinkedIn)
Google Ads
Email marketing
Referral systems
Offline activations
Optimize landing pages and conversion strategies.
Track CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROI.


Digital Marketing Management


Oversee content marketing (educational posts about land ownership, farming returns, investment security).
Manage paid advertising campaigns and scale winning ads.
Implement SEO strategies for land investment and agricultural monetization keywords.
Manage CRM systems and marketing automation.


Brand Positioning & Authority Building

Position the company as:


A trusted land acquisition partner
A structured farming investment solution provider
Develop case studies and testimonials from landowners earning through farming.
Organize webinars, seminars, and property/farming tours.


Partnerships & Business Development

Build relationships with:


Agro cooperatives
Corporate organizations
Financial institutions
Diaspora networks
Create affiliate and referral marketing programs.


Sales Enablement

Work closely with the sales team to improve conversion rates.

Develop marketing materials:


Brochures
Investment decks
Farming ROI projections
Train sales reps on campaign messaging and value proposition.


Data & Performance Analytics


Track weekly and monthly KPIs.
Analyze campaign data and scale profitable channels.
Deliver monthly growth reports with actionable insights.


Key Performance Indicators (KPIs)

To achieve 10x growth, the Marketing Officer will be measured on:


Monthly qualified leads generated
Conversion rate (lead to landowner)
Revenue growth percentage
Cost per lead reduction
Marketing ROI
Brand engagement metrics
Partnership deals secured


Required Skills & Qualifications


Proven experience in real estate marketing (land sales preferred)
Strong understanding of agro-investment or farming business models
Expertise in digital advertising and funnel building
Ability to work independently with minimal supervision
Strong analytical and decision-making skills
CRM and automation tools experience
Excellent communication and persuasion skills


Personal Attributes (Critical for 10x Growth)


Highly self-motivated and execution-driven
Growth-focused mindset
Data-driven decision maker
Innovative and creative thinker
Strong ownership mentality
Results-oriented, not activity-oriented


What "10x Performance" Looks Like in This Role


Builds predictable monthly lead generation systems
Reduces dependency on random walk-in clients
Creates scalable marketing funnels
Develops strong investor trust through educational marketing
Drives recurring revenue through land monetization programs


Bonus Advantage

Experience marketing agricultural land investment schemes similar to models used by companies such as:


Farmcrowdy
ThriveAgric


Reporting Structure


Reports directly to: Managing Director / CEO
Works closely with: Sales Team, Farm Operations Team, Finance Team