Key Responsibilities
Marketing Strategy & Planning
Develop and implement quarterly marketing plans for each business line.
Ensure all marketing initiatives align with overall business objectives and brand positioning.
Conduct market research to identify new opportunities, trends, and competitor activities.
Digital Marketing
Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn).
Develop and execute paid advertising campaigns (Google Ads, Meta Ads).
Coordinate content creation (videos, reels, stories, photos, graphics) in collaboration with designers and content creators.
Monitor analytics, engagement, and conversions, and adjust strategies accordingly.
Content & Branding
Maintain consistency of brand identity across studio, product, and academy.
Draft monthly content calendars and campaign proposals for approval.
Manage influencer collaborations and track ROI of partnerships.
Customer Relationship Management (CRM)
Support implementation of CRM strategies for customer acquisition and retention.
Create and run loyalty campaigns, referral programs, and promotions.
Collect and analyse customer feedback to enhance service delivery.
Events & Promotions
Plan and execute promotional campaigns, seasonal offers, and launch events.
Support academy recruitment campaigns (open days, information sessions).
Promote NK Lashes in retail, wholesale, and online channels.
Sales Support
Work with sales and service teams to develop campaigns that drive revenue.
Design and distribute promotional materials (flyers, brochures, digital catalogues).
Monitor inventory movement for NK Lashes and suggest sales-driving promotions.
Reporting & Analysis
Prepare weekly and monthly marketing performance reports.
Track KPIs including engagement rates, follower growth, campaign conversions, lead-tocustomer ratio, and ROI.
Provide recommendations to management for continuous improvement.
Key Performance Indicators (KPIs)
Monthly follower growth ( 150 across platforms).
Engagement rate per post ( 10%).
ROI on paid ad campaigns (positive).
Academy student enrolment targets met.
NK Lashes monthly sales growth (aligned with targets).
Studio appointment bookings growth ( 20% YoY).
Qualifications & Skills
Education & Experience:
Bachelor's Degree/Diploma in Marketing, Communications, Business, or related field.
2 - 3 years' experience in marketing, preferably in beauty, retail, or lifestyle industries.
Proven track record in digital marketing and campaign management.
Skills:
Strong knowledge of social media management and paid advertising.
Graphic design basics (Canva/Adobe) and content creation ability.
Excellent communication, writing, and presentation skills.
Analytical and data-driven mindset with ability to track ROI.
Strong organizational and multitasking ability.