Tasks
Campaign Execution
Plan and execute marketing campaigns to drive patient visits (online & offline)
Support promotions for key medical services (e.g., screenings, vaccinations, wellness packages)
Coordinate seasonal or themed health campaigns
Digital Marketing
Manage clinic visibility across social media platforms (content, posting, engagement)
Support paid ads campaigns (Google, Meta) to drive bookings
Update website and ensure clinic information is accurate and current
On-Ground Marketing & Activations
Organize clinic activations, outreach events, and community engagements
Coordinate branding materials (banners, flyers, posters) for clinics
Work with clinic/Medical teams to execute in-clinic promotions
Patient Acquisition & Growth
Support initiatives to increase patient footfall and retention
Work closely with BD team to promote corporate/insurance offerings
Track effectiveness of campaigns in driving clinic visits
Content & Communication
Develop simple, engaging content (social media posts, posters, SMS/email campaigns)
Ensure consistent brand messaging across all touchpoints
Support internal communication for new services or offers
Data & Reporting
Track KPIs such as:
Campaign performance (reach, engagement, conversions)
Patient growth per clinic
Cost per acquisition
Provide weekly/monthly reports with insights and recommendations
Requirements
Education
Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
Experience
Minimum of 3 - 4 years' experience in marketing.
Experience managing digital marketing campaigns.
Experience in healthcare marketing is an added advantage.
Experience using digital marketing tools including Meta Ads Manager,
Google Ads, Google Analytics, and Canva or Adobe Creative Suite is desirable.
Knowledge & Skills
Strong digital marketing skills.
Excellent written and verbal communication.
Content creation
Event planning and coordination.
Branding and campaign management.
Data analysis and reporting.
Social media management.
Budget management.
Project management.