Role summary:
The staff will be responsible for developing and implementing marketing strategies to promote UWS products and services, enhance brand awareness, increase member acquisition and retention.
Key Responsibilities
Develop and Execute marketing plans and campaign to promote Sacco products, including FOSA and BOSA services.
Assist in the development of marketing strategies to penetrate into new markets to increase Sacco membership
Conduct marketing intelligence to identify trends, opportunities and competitive positioning.
Maintaining relationship with the existing and potential members to enhance customer satisfaction
Organize member education forums and outreach programs to increase products knowledge.
Collaborate with other departments to enhance the customer experience and address member concerns effectively.
Support the implementation of salary check-off agreements and strategic collaborations with the institutions.
Conduct direct sales and promotional activities including activation campaigns in targeted locations
Identify and pursue opportunities for partnership to enhance Sacco visibility.
Assist in market activations, roadshows, and church visits by handling inquiries and signing up potential members.
Distribute marketing materials like flyers, brochures, and branded merchandise.
Register leads and share with the marketing team for follow-ups.
Prepare regular reports on marketing insight, campaign effectiveness and member
engagement metrics.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
At least 2 years of experience in marketing, preferably in the financial or SACCO sector.
Skill and attributes
Strong understanding of digital marketing, social media, and brand management.
Excellent communication, negotiation, and interpersonal skills.
Ability to work independently and collaboratively in a target-driven environment.
Experience in event planning and community engagement is an added advantage.