Job Summary
The Sales & Marketing Executive is responsible for driving revenue growth by promoting the laboratory's diagnostic services, building strong relationships with healthcare providers, and increasing client acquisition and retention.
The role involves both field sales and strategic marketing initiatives to enhance brand visibility and market share.
Key Responsibilities
Sales Functions:
Identify and develop new business opportunities with hospitals, clinics, HMOs, corporate organizations, and individual clients
Promote laboratory services including routine tests, specialized diagnostics, and health screening packages
Meet and exceed monthly and quarterly sales targets
Conduct regular visits to healthcare professionals to build referral networks
Prepare and deliver presentations on laboratory services
Marketing Functions:
Develop and implement marketing strategies to increase awareness of the laboratory's services
Plan and execute promotional campaigns (health outreaches, screenings, awareness programs)
Manage digital marketing channels (social media, email campaigns, website updates where applicable)
Support branding initiatives and ensure consistency across all marketing materials
Conduct market research to identify trends, competitors, and new opportunities
Client Relationship Management:
Maintain strong relationships with existing clients to ensure repeat business
Handle client inquiries, complaints, and feedback professionally
Collaborate with internal teams to ensure timely and quality service delivery
Reporting & Administration:
Prepare weekly/monthly sales reports and performance analysis
Maintain an updated database of clients and prospects
Track competitor activities and market conditions
Requirements & Qualifications
Bachelor's Degree in Marketing, Business Administration, Medical Laboratory Science, or related field
1 - 3 years of experience in sales/marketing (preferably in healthcare or diagnostics)
Strong communication, negotiation, and interpersonal skills
Good understanding of medical laboratory services is an advantage
Ability to work independently and meet targets
Proficiency in Microsoft Office tools
Key Skills & Competencies:
Sales and negotiation skills
Relationship management
Market awareness
Communication and presentation skills
Result-driven and self-motivated
Customer service orientation