Marketplace Account Manager at Salt South Africa

Managed client relationships and acted as the primary point of contact for advertising accounts.
Drove adoption, retention, and growth of a digital advertising platform among business customers.
Analyzed campaign performance, sales metrics, and advertising data to identify trends and improvement opportunities.
Developed strategic media plans and recommended advertising solutions to maximize client ROI.
Identified upselling and cross-selling opportunities to grow account revenue.
Coordinated campaign delivery by working with design, marketing, commercial, and operational teams.
Managed campaign scheduling, execution, performance tracking, and reporting.
Oversaw billing and payment processes to ensure timely and accurate invoicing.
Developed promotional content, case studies, and educational materials to support platform adoption.
Supported account management teams with advertising strategy, client engagement, and issue resolution.
Gathered customer feedback and collaborated with product and technical teams to improve platform functionality and user experience.
Facilitated training sessions, webinars, and client education initiatives focused on advertising performance and best practices.
Implemented new client acquisition and retention strategies to drive business growth.