C
Offline Marketing Specialist at CIG Motor Ltd
CIG Motor Ltd
September 14, 2026
Full-time
On-site
Job Summary:
The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.
Key Responsibilities:
Offline Campaign Planning & Execution
Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.
Coordinate the timely rollout of offline campaigns in line with overall marketing plans.
Vendor & Media Management
Liaise with media houses, printers, and outdoor advertising vendors.
Negotiate rates and placements to ensure cost-effective offline media spend.
Dealership Branding & Collateral
Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.
Develop and manage the production of brochures, flyers, banners, and other promotional collateral.
Budget & Market Monitoring
Manage the offline marketing budget and vendor payments.
Monitor offline market trends and competitor offline marketing activity.
Requirements
Qualifications and Experience:
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 3-5 years' experience in offline/traditional marketing.
Experience working with print and outdoor media vendors.Strong vendor negotiation skills.
Sound project and budget management ability.
High attention to detail on branding and collateral quality.
Good understanding of the offline media landscape.
Strong organizational and coordination skills.
The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.
Key Responsibilities:
Offline Campaign Planning & Execution
Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.
Coordinate the timely rollout of offline campaigns in line with overall marketing plans.
Vendor & Media Management
Liaise with media houses, printers, and outdoor advertising vendors.
Negotiate rates and placements to ensure cost-effective offline media spend.
Dealership Branding & Collateral
Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.
Develop and manage the production of brochures, flyers, banners, and other promotional collateral.
Budget & Market Monitoring
Manage the offline marketing budget and vendor payments.
Monitor offline market trends and competitor offline marketing activity.
Requirements
Qualifications and Experience:
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 3-5 years' experience in offline/traditional marketing.
Experience working with print and outdoor media vendors.Strong vendor negotiation skills.
Sound project and budget management ability.
High attention to detail on branding and collateral quality.
Good understanding of the offline media landscape.
Strong organizational and coordination skills.