Paid Ads Specialist at Pavago

About the Role


We're hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.
This is a hands-on role where you'll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.
If you're analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.


Responsibilities
Strategy & Planning


Develop and execute paid advertising strategies aligned with business goals
Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
Conduct audience research, keyword analysis, and targeting strategy
Forecast budgets and expected performance with marketing leadership


Campaign Management & Optimization


Create, test, and optimize ad creatives, copy, and landing pages
Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
Run structured A/B tests to improve performance
Use automation features such as Performance Max and Dynamic Search Ads
Continuously improve conversion rates and campaign efficiency


Collaboration & Coordination


Work with content, design, and analytics teams to ensure campaign alignment
Align paid media efforts with overall marketing and brand strategy
Stay updated on platform features and coordinate with platform representatives


Analytics & Reporting


Track and analyze campaign performance across platforms
Prepare weekly and monthly performance reports
Identify trends and provide actionable insights and recommendations
Refine targeting, creative, and budget allocation based on data


Requirements


Proven experience managing paid ad campaigns (Google Ads and Meta required)
Strong understanding of PPC metrics, attribution models, and conversion tracking


Hands-on experience with:


Google Analytics
Google Tag Manager
Strong analytical skills with the ability to make data-driven decisions
Excellent communication, organization, and project management skills
Comfortable working remote during U.S. business hours


Nice to Have


Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
Familiarity with automation tools, scripts, and dynamic campaigns
Experience with landing page optimization and funnel strategy
Experience managing ad budgets of varying sizes
Knowledge of remarketing and multi-touch attribution


Tools & Tech


Google Ads
Meta Ads (Facebook/Instagram)
LinkedIn Ads
Google Analytics
Google Tag Manager
Paid media and reporting tools